Honeyweb Blog / Search Engine
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How
In 2009, Netflix offered $1 million to anyone who could improve the quality of its recommendation engine by 10%.
It took two years, but a team finally won. Netflix paid the bounty—then ignored the code.
As it turned out, the enhanced algorithms “did not seem to justify the engineering effort needed to bring them into a production environment.”
By Derek Gleason
conversionxl.com
Honeyweb are your local conveersion marketing experts, contact us to discover how we can help your business.
Why testing platforms give different sample size estimates
A/B testing is a powerful way to increase conversion (e.g., 638% more leads, 78% more conversion on a product page, etc.).
Its strength lies in its predictive ability. When you implement the alternate version suggested by the test, your conversion funnel actually performs the way the test indicated that it would.
To help determine that, you want to ensure you’re running valid tests. And before you decide to implement related changes, you want to ensure your test is conclusive and not just a result of random chance.
By Daniel Burstein
marketingexperiments.com
Honeyweb are your local website marketing experts, contact us to discover how we can help your business.
25 Amazing Contact Us Pages That Will Make You Rethink Your Website
The Contact Us page is one of the most visited pages on any website.
That seems like a compelling enough reason to redesign your Contacts section to better meet your users’ needs and grab their attention.
While working on this post, I came across hundreds of beautifully made websites, yet their Contact Us pages were, for the most part, disappointing.
By Sergey Grybniak
searchenginejournal.com
Honeyweb are your local website marketing experts, contact us to discover how we can help your business.
Facebook Ads vs Google Ads: When To Use Each Ad Network
Google Ads and Facebook ads dominate the online advertising space.
If you want to reach customers, then Google’s search network or Facebook’s news feeds are the places to be.
Facebook currently has two billion monthly active users, making it a hotbed for user activity.
By Brad Smith
adespresso.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
How a Software Company Leveraged Amazon Web Services to Improve Customer Experience and Enable User
The product itself has a huge impact on marketing of said product.
In our latest article, we take a technical look at optimizing your product so you can increase sales.
Read on (and watch the video interview) to learn how software company BluHorn added more customers by increasing scalability and was able to keep more of them by improving reliability.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local web marketing experts, contact us to discover how we can help your business.
20 Conversion Optimization Tips for Zooming Past Your Competition
Conversion optimization (CRO) is one of the most impactful things you can do as a marketer.
I mean, bringing traffic to a website is important (because without traffic you’re designing for an audience of crickets).
But without a cursory understanding of conversion optimization—including research, data-driven hypotheses, a/b tests, and analytical capabilities—you risk making decisions for your website traffic using only gut feel.
By Alex Birkett
unbounce.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
Why Replication Is Critical for Every Web Marketing Test
How many times do you replicate a statistically significant web marketing test before reporting it out?
If the answer is “rarely or never”, your web experimentation process is likely missing one of the critical components of scientific reasoning and knowledge discovery: replication.
For the past decade or so, online controlled experiments (such as A/B testing) have become common on practically all major commercial websites.
By Stephen Watts
searchenginejournal.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
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