Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
SEO in 2020: What Role Do Keywords Play?
It’s 2020, and SEO professionals who’ve been at it for a while will know just how much has changed in the past decade.
In 2010, we still hadn’t been hit with Panda or Hummingbird or RankBrain or BERT, and many of us still thought “SEO content”.
So how exactly should we be using keywords?
By Kameron Jenkins
searchenginejournal.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
Google’s Desktop Search Results Get a New Look & This Week’s Digital Marketing News [PODCAST]
Google shakes things up on desktop SERPs
Jess tells you about Google’s desktop facelift, featuring more favicons and less-prominent ad labeling.
Chrome is doing away with apps, user-agent strings, and eventually, third party cookies.
By Christine Zirnheld
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
![Google’s Desktop Search Results Get a New Look & This Week’s Digital Marketing News [PODCAST]](https://www.honeyweb.com.au/uploads/blog/ccc.jpg)
3 Evolving Social Media Trends to Embrace in 2020
The social media marketing landscape is so dynamic these days that it can be really difficult to keep up with.
Social media marketing is now highly integrated into various workflows, and increasingly technology-driven and changing the way that customers interact with brands.
In order to remain competitive, every brand needs to keep on the latest tech trends and innovations.
By Ann Smarty
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Google My Business: How To Get the Best for Your Business in 2020 and Beyond
Google My Business results have become a big part of the online presence of brick and mortar businesses.
If someone searches for “electrician near me” or “electrician + LOCATION,” they don’t want to explore websites.
Google understands this and has started showing real businesses at the top of their search results.
By Brad Smith
adespresso.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
Facebook Ad Placements: 4 Ways to Control It (And Why You Should!) + a Guide
When you create a Facebook ad, one of the settings asks about your Facebook ad placements.
The default option is to have Facebook automatically place your ad for you.
This is certainly the easiest option, but is it really the best choice for your advertising needs?
By Animalz
adespresso.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
You Might Be a Social Media Spammer (And Not Know It)
If you have an amazing product or service, which has the potential to greatly improve the lives of your ideal clients
Then it's only natural that you'll want to talk about it in your social media posts with great enthusiasm.
Every moment your ideal clients don’t have access to your product or service is another moment they unnecessarily suffer from whatever problem or challenge they have.
By Melonie Dodaro
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Understanding the Role of a Technical SEO Audit
I’ve been in this “thing of ours” for 21 years now.
Over that time, my processes have evolved. Interestingly, SEO audits really weren’t nearly as commonly talked about in the past as they are today.
So, let’s talk about the mindset required to effectively do a technical SEO audit, shall we?
By David Harry
searchenginejournal.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
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