Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
A/B Testing Alternatives for Low-Traffic Websites
In a world where A/B tests are done by over 70% of online businesses, choosing not to follow a data-driven methodology to make informed decisions on website changes might seem unreasonable.
But what if your website doesn’t have enough traffic?
Or if your management refuses to justify the costs of A/B testing?
By Pawel Banhegyi
cxl.com
Honeyweb are your local website marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
The 10 Most-Read Articles of 2020
Where to start? This year was…something.
Despite everything going on, we still published, and you still read—and got better at data-driven marketing.
Here are the most read articles of the year.
By Peep Laja
cxl.com
Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Value Proposition: Marketing examples for each of the 4 essential levels of value prop
The value proposition is not just the responsibility of the CEO.
Because for truly effective marketing, value communication must happen at many levels.
To inspire your own value-infused marketing, here are examples from Montefiore Health System, a digital marketing agency, real estate brokerage, and online high school.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Facebook Adds AR Effects and 360 Backgrounds to the Desktop Version of Messenger
Facebook is looking to help Messenger desktop users celebrate the holiday season
With a new set of AR effects, filters, and 360-degree backgrounds, the first effects of their type to be added to the desktop version of the app.
Users have been able to add AR effects within their regular, in-app Messenger interactions for some time.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Instagram Adds New Creative Tools in Reels and Stories
Instagram has added some new additions to your creative options in both Reels and Stories
While also tweaking a few existing functions and expanding the roll out of its Branded Content tags.
First off, on Reels - as shared by social media expert Matt Navarra, Instagram's adding new 'Audio Mix' and Voice-over' options into your Reels composition tools.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
What 2020 Has Taught Marketers: 8 essential marketing lessons
2020. For many of us, the year can’t end fast enough.
But before we say goodbye to 2020 for good, it’s worth taking a look back to see what we can learn from the year.
Read on for examples from Mastercard, an executive recruiter, a jewelry website, education companies, a freelance platform, and a dog treats business.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local digital marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Social Media Competitor Analysis in 10 Steps [Infographic]
A social media strategic plan will never be complete without a thorough competitive analysis.
What’s more, competitor analysis can also help yuo establish industry benchmarks, and highlight low performing and high performing aspects of their content strategy.
The below infographic provides an overview of the key elements to consider when conducting a social media competitor analysis in 10 quick steps.
By Adina Jipa
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
![Social Media Competitor Analysis in 10 Steps [Infographic]](https://www.honeyweb.com.au/uploads/blog/sssgfh.jpg)
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