Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
“What Year Are You Marketing In?” Asks OpenText CMO
“If you’re a CMO and you’re reliant on somebody else to tell you about technology, you’re seriously disadvantaged,” that’s the core message OpenText’s global CMO Adam Howatson drove home to B&T while in Sydney last week.
In town to speak at OpenText’s Innovation Tour, Howatson took time out to speak with B&T one-on-one and share his views on marketing and the marketer of the near future.
Posted by B&T Magazine
bandt.com.au
Study: 74% Of Marketers Focus On Social Media When Launching New Products
A global research study has highlighted new insights around the launch marketing stategies for new products. The research was commissioned by launch marketing specialist agency Five by Five, interviewing more than 730 senior marketers across the US, UK and Australia.
Sales promotion ranked second among the most important channels, with more than half of marketers (55 per cent) citing it, with email campaigns coming in third (53 per cent). TV advertising only ranked sixth, also behind press and PR, suggesting that ‘traditional’ above the line ad campaigns are no longer holding sway when it comes to building awareness for new products and services.
By Matt Lawton
bandt.com.au
The Digital Apocalypse Has Arrived! Will 2017 Be The End Of Media In Australia?
In this dramatic guest post, Andrew Birmingham, the editor in chief of Which-50.com, paints a rather dystopic picture for a lot of Australian media, predicting their ad revenues (and business models) are heading in one direction- off a cliff!
Google, Facebook. Facebook, Google, let’s call the whole thing off.
Last week the IAB released its quarterly approximation of online ad spend. It suggested that the shift of budgets into online advertising continues unabated as does the unparalleled migration in media wealth from local players like Fairfax to international dotcoms like Google and Facebook.
Posted by B&T Magazine
bandt.com.au
The 10 Most Common SEO Mistakes
Optimizing your website and blog is an essential element of your content marketing strategy. While SEO is changing, it stays on top of marketers’ agendas as it is a powerful way to bring visitors to your company’s outlets and to direct them towards your sales funnel.
SEO methods are constantly evolving due to search engines’ developments and users’ changing perspectives. It is not that easy to stay on top of the most successful optimization techniques, with many businesses falling into the trap of incorrectly doing SEO. Instead of seeing massive traffic and increasing conversion rates, the results can be quite the opposite.
By Alexander Kesler
searchenginejournal.com
How to Find Social Media Micro-influencers for Your Small Business
Want to promote your small business on a budget? Have you considered partnering with less famous influencers?
Highly targeted micro-influencers can help your small business gain visibility, engage an audience, and promote your products.
In this article, you’ll discover how to find and connect with micro-influencers who can promote your small business.
By Shane Barker
socialmediaexaminer.com
The 10 most engaging emails of 2016
It's the holiday season, which means it's the time of year when email inboxes seem ready to burst with email. As I sit here writing this on Cyber Monday I can practically hear my email accounts groaning under the volume. And why not? Email marketing continues to be the best marketing tool for keeping customers engaged and spending money with your company. As we come to the end of 2016, we look back and think about how busy it's been in the email space.
Zeta Interactive bought Acxiom Impact. Experian announced it was looking for a buyer of its marketing services (email) unit. There were senior management changes at Epsilon and MessageGears, as well as continued growth of the new European providers like Selligent, Emarsys, and Adestra. All these changes and then some could take up several pages of text, but that's not what we're here for right now because the holiday season is also when we traditionally come up with our "10 most engaging emails of the year" list. Faithful readers will recall that earlier this year we wrote about the five most engaging email campaigns of the year up to that point. Now we return to singling out specific emails to share with you.
By Chris Marriott
imediaconnection.com
5 Tricks to Maximize Your Reach on Facebook
The social media landscape is constantly changing - so how do you stay on top of best practices for marketing and advertising on these platforms?
Let’s talk specifically about Facebook.
While Facebook’s roots were originally founded in pure social networking between college friends, it’s grown into one of the biggest platforms for marketing and advertising. And while there are many platforms in which to invest your social media dollars, Facebook is still a leader in the space.
By Amy Oppenheim
socialmediatoday.com
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