Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Ecommerce Social Media Marketing Trends to Focus on in 2017
Here’s a not-so-secret fact – when it comes to ecommerce marketing (and even marketing in general), social media is playing a more dominant role that ever
They way we use social media is constantly changing, so it pays to stay abreast of the latest trends and user behaviour.
If you’re looking to fine-tune your ecommerce social media strategy for 2017, here are some areas in which you should be investing some time and budget:
- Private social messaging
- Direct social commerce
- Paid social advertising
See the full list here. Source: Patrick Foster
Want to boost your business' ecommerce sales through social media? Click here to read how Honeyweb can achieve this for you. Click here to start a conversation with us today.
5 Steps to Fix a Failing Facebook Page
More than 1.79 billion users make it the world's largest social media network, meaning that a large portion of your target audience - regardless of your industry - will be active on Facebook
And yet, even after investing significant time and effort (and maybe even money) into a presence on the network, you still don't see results from it.
It can be tempting to give up and save your resources, but in doing so you risk losing out on the huge opportunity the platform provides.
It's never too late to fix a failing Facebook Page and turn it into a reliable traffic and lead generator.
Here are five key steps to get you back on track, as listed by Mike Templeman from Social Media Today.
- Understand the Reason of Failure
- Quantify Your Resources
- Focus on Your Audience
- Build a Content Strategy
- Set Analysis & Evaluation Benchmarks
Read the full article here. Source: Mike Templeman
Honeyweb Online Marketing are Facebook Advertising specialists. Click here to learn more about our services. Don't hold off! Click here to contact one of our experts today.
8 Top Hashtag Mistakes and How to Avoid Them
Hashtags are an essential part of social media marketing and growth, particularly on Instagram and Twitter
With that said, using hashtags correctly can be a little confusing.
Fortunately, Dhariana Lozano from Social Media Today has reviewed the top hashtag mistakes people and businesses make over and over, and how to avoid them.
Want a sneak peek? Here are the top three:
- Using Only “Popular” or Generic Hashtags
- Not Researching Hashtags
- Ignoring Local Hashtags
Find out the complete list here. Source: Dhariana Lozano
Discover how our social media management plans will use hashtags to build your business' brand recognition here, (clearly avoiding the above mistakes). Contact us here.
SEO and PPC Should Work Together
While search engine optimisation (SEO) and search engine pay per click (PPC) advertising are two different marketing functions, they ultimately have the same goal: website clicks that drive conversions
Some website owners choose to deploy one or the other, depending on their goals and budget, but ideally you should be doing both to capitalise on the benefits of each.
While some website owners get this, and are investing in both, they still might be missing a huge opportunity.
If you’re able to invest in both, it’s important to integrate the SEO and PPC campaigns and ensure that your SEO team and PPC team are working together and communicating regularly.
Read more here to find out why. Source: Nick Stamoulis
Click here to learn more about our SEO services, which are essential in today's digital marketplace, and boost your business' conversation rates today! Click here to contact us.
How to Write Effective CTAs on Social Media: A Guide for Marketers
Do you recall the last time you were compelled to sign up for a free one-month trial or download a guide?
That was an effective call to action, or a CTA.
A good CTA can do wonders in the marketing world—it can drive more visitors to your content, generate sales, and increase leads and conversion rates.
A CTA prompts the reader to do something—sign up for a subscription, download an e-book, attend an event, click for more information, and so on.
It’s about providing your reader with an actionable task, most often appearing as a button, in-text link, or an image, answering the question “Now what?”
Thanks to Kaylynn Chong from Hootsuite, you can now learn exactly how to produce effective CTAs, including 13 comprehensive tips on the topic.
Access the full blog post here. Source: Kaylynn Chong
Click here to learn how Honeyweb Online Marketing will create the ideal CTA for your business through Conversion Centred Design. Don't hesitate to contact us today by clicking here.
TV Ad Revenues Down 2.72% In The Six Months To December
You know things are grim in Australia’s TV business when Network Ten boss Paul Anderson (as he did last week), comes out and says the business is “under severe duress"
Ad revenues to the free-to-air (FTA) players, SBS, MCN and Foxtel fell by 2.72% to $2.2 billion in the six months to December 2016, Think TV has revealed.
It follows on from Channel Seven’s half-yearly results last week that saw profits tank 91%.
So what does this mean for marketers?
As the online world continues to rapidly expand and evolve, online marketing is the clear sucessor for businesses to promote their brand and services.
Discover our complete online marketing solutions here and watch your leads, sales and customers increase. Contact us here for any enquiries.
Instagram Now Lets You Add Up to 10 Photos and Videos in a Single Post
Storytelling is the trend of the moment in social media circles
All the major platforms are working to provide more ways for users to add more context to their posts, and more creative, narrative-driven features.
Snapchat started the trend with Stories, which enables users to share multiple images and short clips from their day, a feature which Instagram has since copied (and Facebook is now rolling out in their main app also).
Adding to this, Instagram is has introduced another storytelling format, giving users the opportunity to share up to ten photos and videos in a single post, which viewers can swipe through.
It’s an interesting feature to consider, adding to the storytelling options available.
Read about the addition in detail here. Source; Andrew Hutchinson
Learn how Honeyweb Online Marketing can use social media to boost your business' conversion here. Contact us here to disucss ideas.
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