Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Seven Biggest Fibs Ever Told About SEO
For anyone seeking insight into the ever-changing world of SEO, the all-knowing Internet is a vital repository of knowledge and wisdom. But digital truth-seekers should tread with caution, says Octos MD Nital Shah, because for all of its riches, the Internet can also be a dicey hive of SEO misinformation.
Online, so-called experts say lots of things about search engine optimization. Some of it rings true, and some of it sounds more like a thinly veiled, misguided sales pitch. To set the record straight, I’ve compiled this hit list of the seven dodgiest SEO tips in circulation. If anyone tries to sell you one of these lemons, steer clear.
[B&T Magazine]
Posted byB&T MAGAZINE
Microsoft Buys LinkedIn For $35 Billion
Microsoft is set to acquire professional networking site LinkedIn for $US26.2 billion ($AUD35.48 billion). It’s the biggest acquisition from the company under current Microsoft CEO Satya Nadella.
LinkedIn will retain its current branding and independence with CEO Jeff Weiner continuing in the head role, reporting to Nadella.
[Emma Mackenzie]
Posted byEMMA MACKENZIE
ABC Media Watch: Perfect storm facing digital news
From ad blockers, to Facebook and consumers who refuse to pay. It's the challenge facing digital news and no one's sure what the solution is.
ERIC BEECHER: They are heading towards the cliff and it's not their fault but they are heading towards the cliff really fast ... I think that cliff is, for everybody, is within a year or two or less.
Eric Beecher, Chairman, Private Media
12 Creative Ways to Use Facebook Cover Images for Business
Do you want to do more with your Facebook cover image? Wondering how other businesses are using Facebook cover images?
Your cover image is the perfect space to tell visitors more about your brand or products or drive home a call to action.
In this article, you’ll discover 12 creative ways to use your Facebook cover image for business.
#SEJThinkTank: Top 5 Adwords Hacks With Larry Kim
On Wednesday, March 16th, the SEJ ThinkTank welcomed WordStream CEO Larry Kim back. This was his second time joining us, and his presentation was filled with tons of great information, as usual! Moderated by SEJ’s founder, Loren Baker, the hour-long webinar included a 40-minute presentation by Larry and a short Q&A session. The webinar was sponsored by WordStream.
The first topic Larry dug into was news that Google is taking away their side bar ads. What does that mean for you? According to Larry, it is good news. According to data from more than 2500 WordStream customers, Desktop click-through rates are up. Watch the full recording in the section below for all the juicy details Larry shared.
Search Engine Journal
What Your Small Business Needs to Know About Email Conversion
Email marketing is often cited as the most cost-effective way for small business to attract more customers. It works by driving visitors to your website, where they have an opportunity to convert.
The practice of email marketing has been around for a long time. What is new, however, is the art of personalizing each email send, tailoring a mass message to a precise target audience. Sending out a general newsletter to your subscribers is a start, but there are a few things to consider if you're looking to boost conversions for your email marketing campaigns:
Social Media Today: Andre Bourque
The Latest Updates to Instagram and What They Mean for Businesses
Instagram has released a range of updates recently. In addition to a new logo and color scheme, they're also updating and adding to their business tools as well.
So what are all the updates, and what do they mean to you and your business? While the verdict is still out on the new logo, it was redesigned to show how the app has evolved. The new Facebook owners wanted a simpler and sleek logo for the app. They kept the camera in the logo because pictures are still the center of attention.
Social Media Today
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