Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Find Out How Good (Or Sh*t) Your Brand Is On Instagram
Say hello to KonichiranK, a new tool for marketers that allows them to monitor their brand’s daily progress on Instagram, and more importantly, to stand them up against their competitors.
KonichiranK ranks the Australian or New Zealand Instagram accounts of rival companies across categories ranging from universities, beer, cars, sports people, charities, clothing and nearly 20 other industries.
[B&T Magazine]
Posted byB&T MAGAZINE
Some Of The Best Internet Ads Are Coming From Snapchat: Mary Meeker
The online ad experience cops a lot of flak given its interruptive nature and the rising use of ad blocking software. However, in her annual internet trends presentation, digital guru Mary Meeker praised Snapchat’s ads.
The onslaught of ad blockers which are costing publishers billions of dollars has caused debates in the industry on how we need better online ads.
[Emma Mackenzie]
Posted by: EMMA MACKENZIE
5 Steps for Leveraging Growth Opportunities on Social Media
“The future isn’t a far-off point, instead it arrives in daily doses that must be noticed and understood.”
This paraphrased line is from a recent Harvard Business Review (HBR) article on ways to predict and plan for the future. As the quote outlines, the future doesn’t suddenly happen, but instead is a culmination of many steps and indicators.
This notion is important because, when attuned to these signals, social media marketers can assess opportunities and gain competitive advantages to grow their brand’s audience and influence.
6 Tips for Making a Good Sponsored Facebook Post Even Better
When it comes to crafting a great Facebook post for paid promotion, you can sometimes get overwhelmed by the details.
Who should you target, exactly? Is the image right for the post? Will the title inspire people to click (or is it just plain boring)? It’s not easy to put together a really good Facebook post, and it’s even harder to make it next-level great.
Quantium And Facebook Team Up To Measure The Impact Of Media Exposure
Data analytics and strategy firm Quantium has done a deal with social media superstar Facebook to become its Aussie partner when it comes to the measurement of advertising impact on store sales.
Quantium is only the third company in the world to hop into the data-rich bed of Facebook in this capacity, joining Datalogix in the US and the UK’s Dunnhumby.
[B&T Magazine]
Posted byB&T MAGAZINE
Just Three Aussies In Top 100 Most Valuable Global Brands As Google Regains Top Spot
Google has stolen back its title as the planet’s most valuable brand from Apple, while only three Australian companies – Telstra, CBA and ANZ – have made this year’s BrandZ Top 100 Most Valuable Global Brands complied by WPP and market research firm Millward Brown.
Predictably, half of this year’s top 10 most valuable brands on the planet were tech firms. Google won back top spot from Apple after increasing its value by 32 per cent over the past 12 months and is now worth a staggering $US229 billion.
[B&T Magazine]
Posted byB&T MAGAZINE
With Consumers Exposed To 600 Messages A Day, Getting Search Right Rules For Marketers
Nothing has revolutionised the marketing landscape more in recent times than the smartphone. But as marketers continue to realise its value, it’s getting tougher to get your brand’s message heard in an increasingly noisy market.
According to research by Microsoft, consumers can be exposed to as many as 600 messages or signals a day from brands’ hunting ears, eyeballs and, ultimately, wallets and purses.
[B&T Magazine]
Posted byB&T MAGAZINE
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