Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Make the most of B2B SEO by following these website conversion tips
Leads are the lifeblood of any B2B organization.
As a B2B SEO campaign gains traction, it should result in an increase in organic traffic that correlates with an increase in web leads. If you’re seeing the increase in organic traffic, but those visitors aren’t converting, there could be a conversion issue with the website. Remember, SEO and web design go hand in hand. In order for SEO efforts to be worthwhile, the resulting traffic must be going to a quality, conversion-friendly website. We aren’t conversion experts but over the years we’ve noticed some web design/content items that can make a big difference when the goal of the website is to generate leads:
By Nick Stamoulis
brickmarketing.com
Remember, if someone searching for your products or service can't find you, you don't exist.
We can help you! Contact Us!
MecLabs thought sequence
Best Practices Are Often Just Pooled Ignorance: How to avoid this mistake by mapping your customer’s thought sequence
How do we know that our sites are performing at their maximum ability for our given objectives?
Is it because we used A/B testing to get a set of iterative performance bumps?
Is it because we used a focus group to tell us how we can improve?
Is it because we used a supposedly high performance template we saw someone else using?
None of these are truly great indicators of maximum performance, but that last one is particularly problematic.
go.meclabs.com
Honeyweb offer online advertising solutions that outperform solutions offered by other providers.
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Adidas says it’s ditching TV advertising because young people engage with the brand on mobile
Adidas chief executive Kasper Rorsted told CNBC on Wednesday that the sports apparel brand has turned its back on TV advertising.
Rorsted explained the company is looking to boost its ecommerce revenues from €1 billion ($US1.06 billion) in 2016 to €4 billion ($US4.25 billion) by 2020 — and Adidas wants to use digital channels to get there.
By LARA O'REILLY
businessinsider.com.au
More evidence of digital disruption, are you ready to reach where your customers actually are? Contact Us to discover how!
More Evidence of Digital Disruption with Ten placed into administration
TROUBLED free-to-air broadcaster Network Ten has been placed into voluntary administration after its billionaire backers walked away.
The network was widely expected to enter administration today, after it emerged yesterday that Ten shareholders Lachlan Murdoch, Bruce Gordon and James Packer decided against guaranteeing a new $250 million loan to replace the existing $200 million overdraft, which needs to be repaid to Commonwealth Bank in December.
By Frank Chung
news.com.au
Are you still using old advertising methods? Contact Us to discover why online marketing is more cost effective!
Five Ways B2Bs Can Utilise Social Media For Success
B2Bs brand voice is often less playful than our B2Cs counterparts. As a result, our social media strategies have to be even more creative.
Yet, that's not to say being B2B should be boring. Instead, it should encourage users to leverage different and emerging communication methods in order to more deeply engage with their audience.
By Stacey Sayer
socialmediatoday.com
Honeyweb are B2B social media specialists so contact us today to discover more!
How to Market to Each Generation on Social Media
Whether you’re a Baby Boomer or a young member of Gen Z, there's a good chance you use some form of social media. In fact, there are over 2 billion social media users worldwide.
When it comes to marketing, segmenting social media content for your audience is key. And one way to target your social media marketing efforts is by age group.
Although billions of people log onto social media platforms every day, generational groups each have different habits and preferences when it comes to their favorite platforms and ways they engage with content.
By Sophia Bernazzani
blog.hubspot.com
Let's discuss some ideas! Contact Us!
6 Facebook Remarketing Tactics That Work
Looking for a way to re-engage past customers and prospects on Facebook?
Wondering how to use remarketing to deliver behavior-based messaging to specific audiences?
If you’re looking to build successful remarketing funnels on Facebook, you’ll need to deliver unique ads to custom audiences segmented according to their browsing history and interests.
By Karola Karlson
socialmediaexaminer.com
Remarketing has never been this easy! Contact us!
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Finlay Financial Strategies
