Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
7 Ways to Help Boost the Performance of Your Confirmation Emails
The confirmation email might be the least used way to make a real connection.
Which is too bad because a confirmation email is a huge opportunity. It connects you with a person who has already decided to interact with your organization.
They're already interested. They’ve already acted on that interest. So you need to make it count.
By Jeff Rum
socialmediatoday.com
Honeyweb are your local email marketing experts, contact us to discover how we can help your business.
Marketing as a Profit Center - an Interview with Joe Pulizzi [Podcast]
I recently sat down with Joe Pulizzi, founder and CEO of Content Marketing Institute.
We discussed his new book 'Killing Marketing', which is essentially about making marketing a profit center.
Don’t believe me? Read on or watch my video conversation with Joe below.
By Bernie Borges
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![Marketing as a Profit Center - an Interview with Joe Pulizzi [Podcast]](https://www.honeyweb.com.au/uploads/blog/marketing-plan.jpg)
The Hottest Visual Content Marketing Trends in 2017 [Infographic]
If you haven't heard, visual content can significantly boost the results of your digital marketing efforts.
Infographics, videos, data visualizations, and other forms of visual content can generate tons of engagement and attract visitors, and links, to your site.
Visual content can be an incredibly powerful marketing tool, one that helps your target audience remember you – likely better than a 1,000 word text article alone ever could.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local content marketing experts, contact us to discover how we can help your business.
![The Hottest Visual Content Marketing Trends in 2017 [Infographic]](https://www.honeyweb.com.au/uploads/blog/Content-Marketing-Trends.jpg)
3 Popular Social Media ‘Hacks’ - The Pros, The Cons and The Risks
An inevitability in the age of algorithms is that people are going to try and find ways to ‘hack’ them, to cheat the system, to get an advantage based on whatever tools they think they have available.
Of course, that approach makes sense – if you can get your business more exposure, why wouldn’t you?
This is particularly true of platforms like Facebook, which now reaches 2 billion people.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Optimizing Forms: How To Increase The Perceived Value For Your Customers
A good marketer is aware of the need for a clear value proposition and states this in the first few inches of the landing page.
However, the value proposition must continue at the process level where you ask for a response from your customer.
If you are like many businesses, you are probably slammed with priorities and trade-offs, and really, you’re just trying to get things done.
By Linda Johnson
marketingexperiments.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
The Behind-The-Scenes Story Of How We Optimized Outdoor Advertising That Was Featured In A USA Today
You might have read about The BairFind Foundation in USA Today Sports Weekly magazine recently: Minor league ballpark signs raise awareness on missing kids.
We helped optimize the signs discussed and pictured in that article
And I wanted to share our thinking behind those changes so you can get ideas for applying the Conversion Sequence Heuristic to your own outdoor advertising and other non-digital optimization.
By Daniel Burstein
marketingexperiments.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
6 Good (And 2 Bad) B2B And B2C Value Proposition Examples
Email subscriber Jennifer recently wrote to us saying, “I’m a big fan of MECLABS and your value proposition work.
I’d love to see a story with specific examples of five great value propositions.”
The first example of what a value proposition should look like is from the University of Florida/MECLABS Institute Communicating Value and Web Conversion graduate certificate program …
By Daniel Burstein
marketingexperiments.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
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