Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Google Provides New Ways to Enhance Your Brand’s Appearance in Search
Google’s looking to make it easier for businesses to manage their Google listings, with a new option to manage how your company appears in Google search direct from the search results themselves.
As you can see here, new options have been added which enable you to edit your info, add photos and create mini-posts (more on those here) all direct from the search listing.
To utilize the new option, you first need to be logged into your Google business account.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Facebook Is Testing Colored Comments to Help Make Your Responses Stand Out
You know what looks really cool? These colored background posts on Facebook.
No doubt you’ve seen these crop up in your News Feed from time to time, and they look cool, right? They’re a bit fun, exciting, something different.
Okay, maybe not – at least to me. These colored posts have always seemed like maybe a step too far, a little too attention seeking.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
How to Write Instagram Captions Which Boost Engagement and Conversions
When you consider that mobile internet usage has surged in recent years, and that 65% of people are visual learners, it’s no wonder that image-based social media platforms like Instagram are incredibly popular at the moment.
Instagram now has more that 700 million monthly users, who share more 95 million photos and videoson the platform every day.
If you want people to engage with your content, it’s important to also think about the captions that accompany the visuals.
By Aaron Agius
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
Live-Streaming for Business: How, When and Why You Should Use It [Infographic]
Live-streaming is a key trend of the moment, with an increasing number of brands and individuals looking to streaming to help boost reach and engagement.
And while not everyone can be a live-stream star, and not every live-stream draws an audience, there's clearly demand there.
According to Facebook, daily watch time for Facebook Live broadcasts grew 4x over the past year, while one in five videos posted to Facebook is now a live broadcast.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![Live-Streaming for Business: How, When and Why You Should Use It [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_654201319.jpg)
Facebook Tests a New Option to Cross-Post Instagram Stories to Facebook
Facebook started rolling out Facebook Stories - their Snapchat-clone within Facebook proper – to desktop users, with a new dedicated space being added to the top right of the desktop window.
So what, right? Nobody uses Facebook Stories anyway.
That would appear to be true - of all Facebook’s various Stories additions, Facebook Stories appears, thus far, to have been the least successful, at least anecdotally.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
7 Key Lessons I’ve Learned Working at CXL
After about 2.5 years, today is my last day working on growth and content at CXL.
It’s been nothing but an awesome experience – I’ve been able to work on impactful projects, learn a ton about optimization and digital marketing, and work alongside the brightest minds in CRO.
To celebrate my experience and to pass on some of my learnings, I’ll share the top 7 lesson I’ve learned while working here.
By Alex Birkett
conversionxl.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
10 Instagram Statistics to Keep in Mind When Planning Your 2018 Strategy
Digital marketing changes very rapidly, so it’s important to stay caught up with new platforms, strategies and tactics.
One thing that can be extremely helpful when trying to stay ahead of the game is keeping an eye on stats - while you always need to be careful and consider the source of said statistics, they can help you predict trends and isolate opportunities in the market to make an impact.
The following Instagram stats could prove extremely valuable when planning your Instagram strategy for 2018.
By Nathan Mendenhall
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
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"Access Training Centre hired Honey web to help us with our social media marketing from Oct 2015. Stephanie from Honeyweb has gone above and beyond our expectations to help us develop a social media presence on Facebook, Twitter and Linked in. Stephanie took a lot of effort in understanding our business in order to put relevant content on the social media pages. She has been an asset to our marketing team where she brings in new ideas to help us drive more traffic to our website and help us grow our business. She has been very easy to deal with and quick to reply to any questions or recommendations we have. I highly recommend Stephanie and Honeyweb for anyone needing assistance in digital marketing for their own business."
Mohit Kumar
Access Training Centre
