Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
5 Ways to Improve Customer Loyalty With Social Media
Do you want to keep more of your customers? Looking for ways to nurture customer relationships with social media?
Social media can play a pivotal role in building more meaningful connections with customers, so they stay with you longer.
In this article, you’ll discover a five-step plan to help you boost customer loyalty with social media.
By Chris Teso
Social Media Examine
Website Not Working As It Should? Behold, It’s The Four Cs of Testing
In this guest post, Ben Fettes (Pictured below), senior strategic consultant at Oracle Marketing Cloud, shares his four top tips to ensure any website gets the clicks and avoids the bounces…
When it comes to successful marketing, it’s never a case of taking a set-and-forget approach. The most effective campaigns are those that are closely monitored, tested and tailored optimised to ensure they are having the maximum impact.
[B&T Magazine]
Posted byB&T MAGAZINE
The evolution of consumer behavior and how to maintain your market share
Consumers are doing more of their own research and purchasing through various channels. Here's how you can stay on top of the game.
Consumers are becoming more and more savvy when it comes to purchasing. Staying on top of trends is obviously of the utmost importance because doing so will help you to stay in touch with your consumers. You'll be able to have a constant, engaged dialogue with consumers that will keep your brand on the top of their mind. Tara Vollmert, senior shopper insights manager at Kimberly-Clark, speaks to iMedia about the importance of a consumer-centric game plan.
By Tara Vollmert
iMedia Connection
Building Your 2016 Content Strategy [Infographic]
In the modern, internet age, we're constantly being bombarded with advertisements. The sheer frequency of ad exposure has left many numb to the ads they see, the “recommendations” they hear, even the “studies” they read. Whenever they recognize sponsored content, people are bound to turn their heads, which means that many traditional digital marketing efforts often go to waste.
This is where content marketing steps up big time. By providing your target audience with something they want to see, in a format that keeps them interested, you're can turn engagement into a serious ROI. This infographic from ZenContent outlines some key elements and considerations in developing a solid content marketing strategy.
![Building Your 2016 Content Strategy [Infographic]](https://www.honeyweb.com.au/uploads/blog/Building_Your_2016_Content_Strategy.jpg)
Should My Business Advertise on Facebook?
Your business doesn’t have to be a Fortune 500 company or make a huge ad buy to be successful with Facebook advertising. Even with a small budget, marketing on Facebook can drive online sales, increase local sales, promote apps, build brand awareness, and generate new client and customer leads.
And while apps like Snapchat have developed a cult following among younger Millennials, Facebook still retains its title as the most popular social media network, with 72% of adult Internet users and 62% of the entire adult population in the United States signed up to the platform.
By Brian Hughes
socialmediatoday.com
8 Ways to Generate More Exposure on LinkedIn
Everyone knows that LinkedIn has the potential to be a powerhouse platform for professional marketing.
But the difference between mere awareness of this potential and actually having the motivation to do something about it is significant.
By Jamil Velji
socialmediatoday.com
20 Tactful Instagram Tips You’re Missing Out On
Instagram has grown exponentially in the last few years and is no longer the neglected little cousin of the social media world.
Brands who'd once paid the platform no mind are now scrambling to grow their Instagram audience, which now boasts over 500 million users, far exceeding Twitter.
By Jordan Lore
socialmediatoday.com
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