Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Study: 75% Of Businesses Say Digital Transformation Is Their Top Priority
Most senior executives are confident about the success of the digital transformation efforts despite more than 60 per cent saying they still need to make significant organisational changes to reach their goals.
The figures are contained in a study, by the Economist Intelligence Unit (EIU) on behalf of Pegasystems. Furthermore three quarters of respondents said digital transformation is their company’s top strategic priority in 2016, and poor financial performance looms as the top consequence for not meeting this goal.
[B&T Magazine]
Posted byB&T MAGAZINE
Visual Engagement Metrics: Your Optimization Secret Weapon
Hopefully you have many optimization weapons in your arsenal: digital analytics, A/B testing, click mapping, user testing, etc.
One you may not have thought of (and hence your competitors might not be aware of): eye-tracking and visual engagement analytics.
When you hear the words ‘eye-tracking’ or ‘visual engagement analytics’ you may think these techniques are too expensive or complicated for you to use. With increasingly scalable technology and a decent game plan, however, that’s simply not true.
By Jean Templin
ConversionXL
4 Reasons LinkedIn Premium Is Good for Marketers
Do you use LinkedIn? Have you considered a LinkedIn Premium account?
While most people start with the free version of LinkedIn, there are a number of useful paid features that make a Premium account worth the investment.
In this article, you’ll discover four ways LinkedIn Premium can help you improve your marketing.
By Viveka von Rosen
Social Media Examiner
6 Ways to Improve Your Facebook Ads
Want to improve your Facebook ad performance? Wondering which metrics to look at?
Using key insights from Facebook to see how users respond to and engage with your ads can help you optimize your campaigns.
In this article, you’ll discover six ways Facebook ad metrics can help you improve your Facebook ads.
3 Tips to Improve the Search Ranking for Your Blog Posts
Are your blog posts ranking lower in search than you’d like?
Do you want to rank higher for specific keywords?
In this article, you’ll discover tools and tips to help you improve the search ranking of your blog posts.
By Ann Smarty
Social Media Examiner
“2021: Facebook & Google Will Take ALL The Advertising Dollars & Everybody Else Will Be F@cked!”
On Monday B&T published a controversial piece about the merging of ad tech and mar tech. Here, B&T chats with the article’s author and eminent authority on the subject Andrew Birmingham and tries to uncover what it all means for local agencies. Yes, be VERY scared indeed, it’s a frightening new world that’ll take few prisoners…
Put simply, what actually is advertising tech (adtech) and marketing tech (martech)? Ad tech’s the stuff that serves and counts your paid advertising; the actual technology, the analytics. Martech’s direct marketing; things like emails, social, posts, the automation that controls all the campaigns.
[John Bastick]
Posted by JOHN BASTICK
ABC Four Corners: Future Proof
Regardless of who wins the Federal election, the major issue facing Australians is the future of work.
There are startling and credible predictions that more than five million Australian jobs will simply disappear in the next 15 years, as a result of technology. That's 40% of the jobs that exist in Australia today.
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