Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Build Community on Facebook
Is your Facebook page reach declining? Looking for other ways to connect with Facebook fans and customers?
Creating a community for your business can help you reach your target audience more consistently than relying on a Facebook page alone.
In this article, you’ll discover how to build and promote a community on Facebook to let you engage with your target audience1.
By Lizzie Davey
socialmediaexaminer.com
5 Customer Service Tips Every Company Should Know
In the age of the digital customer, delivering differentiated customer service has become a strategic imperative.
Statistics show that 78% of customers have ended a business relationship because of bad customer service, while it's also estimated that it costs a company six to seven times more to acquire a new customer than it does to retain an existing one. And that’s just the beginning – there are plenty of reasons why companies should invest in strong customer service.
Here are five tips every company should implement to exceed customer support expectations:
By Caitlin Zucal
socialmediatoday.com
11 Ways to Hack the LinkedIn Pulse Algorithm
Why do you blog? You want your content to be discovered and read by as many people as possible, right?
But often your reach is limited. You're limited by the size of your existing audience. Every day, people are bombarded with more content than they will ever have time to read. Most people are both incredibly busy and have the attention span of a goldfish (guilty on both counts!). So how do you make your content go further and make sure lots of people read your stuff?
By Larry Kim
socialmediatoday.com
Three Last Minute Christmas Tips For Online Stores: SaleCycle Chief Revenue Officer
With just a few weeks until Christmas, savvy Australian online shoppers are avoiding the crowded stores and shopping malls and in a race against time ordering their gifts online, hoping to have them delivered on time. In this opinion piece, Chris Brinkworth, Chief Revenue Officer, APAC for SaleCycle, has some last minute tips to capture your audience.
With Australians set to blow their Christmas budgets by more than $600 million this year, astute shoppers are hoping to save hundreds of dollars by shopping online before the mad rush. And online retailers are holding their breath.
By Karen Terranova
bandt.com.au
Two-Thirds Of Global Ad Spend in 2016 Was Still Offline (And Why We’re Witnessing The Rise Of Snapchat)
One of the planet’s top tech sharemarket watchers, Mark Mahaney, has told a conference in the US that although the likes of Facebook and Google will continue to soak-up advertising dollars, 66 per cent of current global ad spend actually remains offline (that’s TV, print, Radio and the likes).
Mahaney, who is the MD of the Canadian-based RBC Capital, was speaking about Facebook’s future at the Business Insider’s Ignition conference in New York last week.
By B&T Magazine
bandt.com.au
WPP Spending $US70m On Snapchat Ads, Says Sir Martin Sorrell
WPP boss Sir Martin Sorrell has revealed the global advertising giant is spending around $US70 million with social media platform Snapchat on behalf of its clients.
Speaking at the UBS Media and Communications Conference this week in New York, Sorrell also said that WPP will continue to up the ante on its ad spend with Facebook, which has been “trying to undermine Snapchat”, The Wall Street Journal reported.
“Clearly there is some concern [by Facebook] about the penetration Snapchat is getting,” he said.
Posted by B&T Magazine
bandt.com.au
Report: Instagram Set To Have More Advertisers Than Twitter By 2017
In more bad news for the beleaguered Twitter, its Facebook-owned competitor Instagram is set to overtake it as the more favoured ad platform says a new report out of the US.
Market research firm Emarketer has predicted a huge jump in the number of brands in the US that will use Instagram as an advertising vehicle.
Posted by B&T Magazine
bandt.com.au
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