Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Australia’s Ad Market Will Reach Almost $16 Billion In 2017: Magna
The Australian advertising market will fall just short of $16 Billion in total spend in 2017, according to Magna Australia, IPG Mediabrands’ media investment and intelligence division.
The new forecast comes as the Australian market achieved stronger than expected growth of 7.4 per cent in 2016 and Magna is predicting the market will expand by another 6.3 per cent in 2017.
By Richard McGowan
bandt.com.au
Zenith Report: Social Media Ad Spend To Overtake Newspapers By 2020
A new report by ad agency Zenith in the US has found (many would argue hardly unsurprisingly, too) that ad spend on social media around the globe will overtake spends for newspapers in the next four years.
It also follows a provocative article on B&Tyesterday that came with the rather dire warning that 2017 would be the year that digital started killing off traditional medias such as print and TV.
Posted by B&T Magazine
bandt.com.au
Marketers Need To Walk In Their Customer’s Shoes
B&T chats with Cambell Holt (pictured above), consumer marketing leader at financial services company Mercer- Holt’s role is to design and deliver the capabilities required to win with future consumers. A recent Mercer project, the ‘customer transformation program’, focused on delivering a personalised and contextualised consumer experience. Find out how they did this using Salesforce Marketing Cloud solutions, while generating NPS scores that are 11 times better than the industry average.
Why did you consider customer journey as part of your business model?
Posted by B&T Magazine
bandt.com.au
TV’s Four HorseMEN Attack In Internet Evangelists’ Apocalypse
The slumbering giant of television has awoken and promised to smite its enemies in spectacular fashion at this morning’s reThinkTV Marketing Forum.
In front of a packed house of more than 500 people at Sydney’s Doltone House, TV’s biggest bosses in Australia Paul Anderson, Ten, Hugh Marks, Nine, Peter Tonagh, Foxtel, and Tim Worner, Seven, took to the stage together to show a united front against their common enemy of Internet platforms (mainly Facebook and Google).
By David Hovenden
bandt.com.au
4 Instagram Contest Ideas to Engage Your Followers
Do you want more engagement on your Instagram profile? Have you considered rewarding your followers with a giveaway?
Instagram contests give people an entertaining reason to interact with and promote your business and products.
In this article, you’ll discover four types of Instagram contests that will engage your fans.
By Michael Georgiou
socialmediaexaminer.com
3 of the Most Under-Utilized Social Media Marketing Tactics
We're all aware of the many benefits involved with brands successfully utilizing a social media strategy to benefit their marketing communications, with a key contributing factor being that it's essentially free to set-up your social media presence and maintain it going forward.
However, there are additional cost-effective social media tactics that brands are still under-utilizing - check out the top three listed below:
By Chris Kyriacou
socialmediatoday.com
Why Search will be a Focus for Facebook in 2017 (and How it Will Impact Marketers)
In my recent predictions for 2017 post, I noted that search would be a big focus for Facebook in the next 12 months. I’ve been asked about this quite a bit, so in this post, I want to clarify that idea further and provide more context as to why Facebook will be looking to boost search – as well as outline scope of opportunity for The Social Network in this capacity.
For most users, search on Facebook seems like an afterthought, an add-on element that provides little in the overall experience. "Facebook couldn’t really get a lot out of their search capacity, could they?" "Facebook couldn’t, realistically, challenge Google in search. Could they?"
While it may seem minor, there’s far more to search on Facebook than it may seem. And the opportunity is significant.
By Andrew Hutchinson
socialmediatoday.com
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