Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Is your website mobile friendly?
Did you know there are almost as many mobile phone users (6.8 billion) as there are people living on the planet (7 billion)?
Have you considered whether your website is mobile user friendly?
Were you aware that Google's search algorithms favour websites that work well on mobile phones?
If not, why not?!
When a website translates well onto a mobile device, more traffic is directed to that business, thus resulting in performance boosts.
The ease of a website's use is often the most important quality a mobile site can have.
Criteria essential for a "mobile friendly" website include text size, line and link spacing and content fitting across the mobile's screen.
Test your website's mobile friendliness with Google here
Click here to speak to the experts today about perfecting your mobile friendly website, and see the benefits prevail.
15 Google Marketing Tools You Should Be Using
1.17 billion people use Google to conduct searches on the web.
But Google is more than just a search engine. So much more.
In fact - Google offers a tonne of tools in addition to its search engine that can be hugely valuable if you're a marketer.
HubSpot has rounded up the most essential Google marketing tools to ensure your business takes full advantage of all of Google's offers. These include:
- Google my Business
- Google+ Business Pages
- Google Webmaster Tools
Click here to access the full list. Source: Hubspot
Want to learn how to maximise your marketing potential through Google? Click here to learn more, or here to contact us.
55% Don’t Recognise Paid Ads in Google
55% of searchers don’t know which links in the SERPs are PPC (pay-per-click) ads, according to a new survey.
Up to 50% of users shown a search engine results page (SERP) screenshot do not identify paid ads.
In February it was found that out of 1,010 UK internet users who were asked the question below, 50.6% couldn’t identify which links were ads: Do you know which links on the Google search results page are paid adverts?
This figure has now changed to 55%.
Click here to read full article. Source: Search Engine Watch
Want to discuss PPC for your business and increase your website traffic? Click here to discover more, or here to contact us.
5 Underrated Social Media Tasks to Complete Every Day
Wherever you turn, there are social media marketing best practice guides telling you what to do, when to do it, and where to do it.
These recommendations are often sound advice, but they’re also missing some of the most underrated activities you can do to boost your performance.
The following simple, daily tasks, can deliver big benefits for your brand.
by Annaliese Henwood
socialmediatoday.com
10 Website Fails Your Business Is Making
A website for your business is no longer a luxury -- it's a necessity.
Although, just because you invested in a website this doesn’t mean it’s going to be immediately effective in connecting with your customers and ultimately improving your sales. While there could be numerous reasons why your website may not be effective, Entrepreneur have provided a lsit of 10 of the most common explanations for website fails:
1. It’s not mobile friendly
2. Contains too much jargon
3. Lacks content
4. Hides essential information
5. Loads too slowly
Click here to read full article and to see the remaining 10 reasons your website may be failing. Source: Entrepreneur
Don't have a website? Or did you read these website fails and find yourself nodding your head in agreeance thinking of your own website? You should speak to us.
Our websites are quality-constructed and built, follow conversion-centred design principles, and integrate the latest psychological research in to their design; which means not only do we help you 'get found' online, but we also help you convert more leads in to sales.
Click here for more information, or click here to get in contact.
Social Media Statistics
In today's techonological age, social media has become the crucial part of digital communications strategies.
Social media delivers measurable results in sales, leads, and branding. It also enables businesses to reach a large number of people at a low cost. The world of social media networks is dynamic and in constant change.
Some interesting social media statistics of note include:
• Approximately 6 in 10 Australians use Facebook (around 15 million users per month in Australia)
• 1 in 5 Australians use Instagram (around 5 million active monthly users)
• 1 in 6 Australians use Snapchat (around 4 million daily active users)
• 1 in 2 Australians use YouTube
(Source: Social Media News)
• 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others
• 78% of people who complain to a brand via Twitter expect a response within an hour
• 90% of Instagram users are younger than 35
(Source: Dreamgrow)
• Facebook has 1,590 million active users across the globe, and the network holds an 18% market share worldwide, followed by its closest competitor, the Facebook-owned, WhatsApp (7% market share)
• 76% of users log in to Facebook daily, whilst 51% do for Instagram (owned by Facebook); just 22% of Twitter users log in daily
(Source: Smart Insights)
Is your business on social media? If you're not, or if you are but you're not seeing results (or don't know how to measure results), we can help. At Honeyweb we offer a whole range of social media management and marketing services, which can help you get ahead of the competition. Click here to discover more.
Already know that you want to chat to us? Click here to get in contact.
4 Costly Mistakes Businesses Can Make on Social Media
Social media can either be an asset or a hindrance.
Social media is a powerful tool, but with this power comes great responsibility. Failure to understand just how influential and damaging social media mistakes can be will result in long-term damage and issues that inhibit growth. Thankfully, many of the costly mistakes businesses make are totally preventable.
Social media’s visibility and wide reach are its greatest strength and its greatest weakness. When you do something good, positive exposure can be extremely helpful to your brand. When you do something wrong, everyone is there to witness your shortcoming. With that being said, it’s critically important that you avoid making costly mistakes.
Click here to find out what they are. Source: Entrepreneur
Need help with your social media marketing or strategy? Click here to find out how we can help.
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Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2026 your biggest year yet.
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