Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Lead Gen: How Conversion Optimization For Call Centers Is Similar To Online Conversion
Lead Generation group works with many of our Research Partners on the development of nurture campaigns focused mainly on verbal phone conversations.
As a result of all the great work our Leads Group does on a daily basis, we also engage in phone- and conversation-based testing.
In many sales situations, conversations with the customer take place over the phone, but most of the concepts I want to discuss can be applied to any verbal sales pitch.
By Rebecca Strally
marketingexperiments.com
Honeyweb are your local Conversion marketing experts, contact us to discover how we can help your business.
B2B Marketing: How a startup technology services firm quadrupled pipeline to $42 million
Growth hacking. Now there’s an overused buzzword of late.
But do you really want to “hack” growth? Or do you want to take a smart, sober evaluation of the opportunity and create and execute on a strategic plan?
This case study with Acorio shares a strategic path to growth.
By Daniel Burstein
marketingsherpa.com
Honeyweb are your local B2B marketing experts, contact us to discover how we can help your business.
3 Examples of How Social Media Influencers Can Hurt Your Business
When you choose social media influencers, you don’t just want to go for the biggest fish in the pond.
You want to choose influencers who align with your brand and company culture.
You also want to make sure that you craft smart and non-offensive campaigns with those influencers - or the backlash can be fierce.
By Tabitha Jean Naylor
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
The Most Important Facebook Contest Rules for 2018 [Infographic]
Facebook often changes its terms and conditions, so if you’re planning a Facebook contest in 2018, make sure you’re up to speed on their currentrules.
A better idea? Don’t run your contest on Facebook.
Don’t install your contest as a “tab” or app. Don’t ask people to “comment to win” or “like to win.”
By Dana Kilroy
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![The Most Important Facebook Contest Rules for 2018 [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_574082128.jpg)
Google Confirms Algorithm Update Occurred Last Week
Google has confirmed that a broad core algorithm update was released last week.
This is the type of update that occurs several times per year, Google says, which could bring one or more changes to search results.
Google was not specific as to what changes were implemented— it could be anything from changes focused on specific improvements, to broad changes affecting all search results.
By Matt Southern
searchenginejournal.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.
LinkedIn Releases New Guide to Optimizing Your LinkedIn Ad Campaigns [Infographic]
With Facebook putting the squeeze on organic reach yet again, many businesses are looking for alternatives to help them soften the blow of potential traffic losses.
One of those platforms getting a second look is LinkedIn - the professional social network recently reported that comments, likes and shares are up more than 60% year-on-year
As it looks to boost content exposure and generate more engagement within the app.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![LinkedIn Releases New Guide to Optimizing Your LinkedIn Ad Campaigns [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_301955957.jpg)
Twitter’s Reportedly Working on a New, Snapchat-Like Ad Option
Could Twitter also be working to challenge Snapchat?
That’s the word from CNBC, which has reported that Twitter's “working on camera-first feature that could change the emphasis on the platform from text to video and images”.
The info comes via agency executives who are familiar with the in-development product.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
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