Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
LinkedIn Provides Data on Top Performing Content on their Platform in 2017
With Facebook putting the squeeze on organic reach for Pages yet again, more businesses are looking to alternate platforms to augment their traffic losses.
LinkedIn is one of the platforms many are giving a second look, and that consideration has been given a boost by recent stats on content activity on the platform.
According to LinkedIn’s data, comments, likes and shares on the platform are up more than 60% year-on-year, while mobile referral traffic from LinkedIn has more than doubled for many sites.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Instagram Provides Tips on Creating Effective Vertical Video Content
Whether you like it or not, the data suggests that users are warming to vertical video – and as such, it’s likely worth considering in your video content efforts.
Snapchat has obviously lead the way with the vertical format
The platform made a big push with its ‘3V’ video advertising, and has popularized the vertical format, particularly among younger audiences, where Snap still holds significant influence.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Facebook Signs New Streaming Deal with MLB, Boosting its Video Content Push
After making a big noise about their broadening video ambitions, Facebook’s video content push seems to have eased off a little in recent months.
That, in part, would appear to be due to poorer performance of their Watch platform than expected
Facebook has struggled to monetize Watch content, with ad demand remaining low due to an overall lack of audience interest in the initial round of Watch-exclusive programming.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Pinterest Releases New Data on How the Platform Influences Purchase Behavior [Infographic]
It’s no secret that among the 200 million monthly active Pinners, the platform is highly influential in their purchase process.
A study released by Pinterest in 2016 showed that some 93% of Pinners use the platform to plan for or make purchases, while 52% have seen something on Pinterest and made a subsequent purchase online.
And as identified in the Mary Meeker Internet Trends report, Pinterest is much better at driving purchase intent than other social platforms.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![Pinterest Releases New Data on How the Platform Influences Purchase Behavior [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_414262744.jpg)
5 of the Most Common Facebook Ad Mistakes - and How to Avoid Them
Facebook is everywhere.
It’s a trusted login credential for sites all over the Internet, businesses use it as a storefront, families use it to stay in touch.
The Social Network now reaches virtually every corner of society in some form.
By Lucas Miller
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
8 Tips for Eye-Catching Social Media Design [Infographic]
Social media news feeds are constantly being updated with more content, upping the competition for attention
And making it harder to get users to pause for a moment and take in your brand messaging.
Visuals have long been known as a key to maximizing your opportunities, but these days, even basic visuals are starting to lose their appeal.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![8 Tips for Eye-Catching Social Media Design [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_525119755.jpg)
Snapchat Adds User Tagging in Snaps, Following Instagram’s Lead
Snapchat’s now starting to follow the same playbook, taking cues from Instagram as they look to add in more features.
The latest Instagram Stories-unique option which has now made its way to Snapchat is user tagging, which Instagram added back in November 2016.
The feature was first spotted by user Matt Rappaport and Snap has since confirmed that the option is being trialed as part of a new test.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
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