Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
The Importance of Holiday Marketing in October [Infographic]
Marketers should definitely consider launching their holiday campaigns in October in order to maximize performance and response.
The findings, based on data collected from Adroll's 37,000+ customers, show that over 40% of consumers in the US begin holiday shopping in October
Yet the average CPC is 12% lower than November and December. The average CPM is lower also, which points to some key opportunities for those who are able to get in early with their campaigns.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
![The Importance of Holiday Marketing in October [Infographic]](https://www.honeyweb.com.au/uploads/blog/Holiday-Marketing-Strategies-Social.jpg)
How to Easily Design Social Media Images: 4 Free Tools
Do you create your own social media images?
Looking for easy-to-use graphics tools to design professional-looking visuals?
In this article, you’ll discover four free tools to create images for your marketing.
By Andrew Kunesh
socialmediaexaminer.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

5 Quick Tips to Improve Your Paid Media Multi-Channel Strategy
In the ongoing saga of attribution and the eternal question “Which model is right for us?
Businesses can get so focused on the model and miss basic steps to help answer their real questions.
What is the longer-term value of customers from different channels?
By Susan Wenograd
searchenginejournal.com
Honeyweb are your local media marketing experts, contact us to discover how we can help your business.

Instagram Sponsored Posts: Everything You Need to Know
Instagram has 1 billion monthly active users. 500 million of those users are engaging daily on the platform.
And they’re not just engaging with their very best of friends.
They’re engaging with brands, too, 10x more than they do on Facebook.
By Ana Gotter
adespresso.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

Facebook Ads vs Google Ads: When To Use Each Ad Network
Google Ads and Facebook ads dominate the online advertising space.
If you want to reach customers, then Google’s search network or Facebook’s news feeds are the places to be.
Facebook currently has two billion monthly active users, making it a hotbed for user activity.
By Brad Smith
adespresso.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

YouTube Adds New Ad Extensions, Improved ‘Brand Lift’ Metrics
YouTube has announced some new ad tools which are designed to provide more capacity to improve response and measure ad performance.
The first addition is an expansion of YouTube's ad 'extensions' tools, which will provide new ways to share expanded context info within your YouTube ads.
Soon you’ll be able to make your video ads more actionable with a greater variety of ad extensions.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local video marketing experts, contact us to discover how we can help your business.

Facebook Announces New Head of Instagram, to Replace Departing Founders
Following the news last week that Instagram co-founders Kevin Systrom and Mike Krieger would be leaving the Facebook-owned app
The company has this week announced that former Facebook News Feed VP Adam Mosseri will be taking over the lead role at the growing social giant.
Note the emphasis on 'importance of community'.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

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