Honeyweb Blog / Video Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
5 Video Marketing Tips to Boost Your Exposure
Why video marketing is becoming more and more important, since 93% of marketers already use video for online marketing, sales, and communication.
If you’re in the 7% that doesn’t, no opening paragraph from me is likely to change that. You’re stuck in 1998 and there’s no turning back. Enjoy 'livin’ la vida loca' and fax-machine marketing.
Here are a few things you can do to gain more exposure.
By Justin Kerby
socialmediatoday.com
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4 Ways to Use Live Video on Instagram, Twitter and Facebook for Your Business
Whether you’re an individual blogger or a big organization, building a social media presence for your brand is becoming an important part of the marketing mix. But building a social media audience takes time, effort, and relies on you having enough visual content to post on your networks. In the past year we’ve seen videos take off in reach and engagement, and now live videos are taking a lead. Live videos are broadcasts that happen in real time, and the results I’ve seen with my clients are amazing.
Take a look at the image below – a screenshot of Facebook post analytics for one of my agency’s clients – the top pieces of content with the most reach on this Facebook Page are (drum roll please…) live videos. And the engagement isn’t bad either.
By Dhariana Lozano
socialmediatoday.com
3 Video Storytelling Tools for Social Marketers
Do you want to create social media videos for your business? Is your lack of video creation skills holding you back?
The right apps make it easy to produce social videos by yourself in minutes.
In this article, you’ll discover three tools and step-by-step tutorials to help you create stunning promotional videos.
By Lisa Larson-Kelley
socialmediaexaminer.com
The Rise Of Video Is Making It A Weird Time To Be A Digital Publisher
Video is the new IT kid we all should bow down to in the media industry, however few can afford to churn out the good stuff in high supply. But as Feldman pens, this is where there's money to be made. So what's the solution?
It’s been a big, weird year for the media industry. Gawker, the pioneering blog, declared bankruptcy and was sold off to Univision, whose millennial-focused digital endeavor Fusion has been having trouble finding an audience.
B&T Magazine
This story was originally published by New York Magazine
How to Optimize Video for Every Medium
It’s no big secret that video often improves conversion rates.
And with Facebook, Twitter, and Instagram all making recent upgrades to their video capabilities, it may almost seem like a no-brainer to blast your next marketing video everywhere you can. Not so fast. Every platform is different and therefore no single video is right for every platform. That’s not to say your business shouldn’t be using every platform, but let’s be smart about it.
Cracking the Code of Virality: What Makes a Video Go Viral (and Can You Use That to Advantage)?
If you work in social media marketing, no doubt someone, at some stage, has asked you to make something “go viral”.
“We’re going to create a viral video to get the word out.”
This is literally something that I’ve heard noted in an outline briefing, people building a plan around making something that’ll get shared thousands of times as a concrete idea, a key pillar of their process.
By Andrew Hutchinson
socialmediatoday.com
How to Optimize Videos for Conversions
You often read that most people prefer to watch a video than read text.
How true is that statement, really? You’ve been hearing about video for years now, but it’s still relatively uncharted. Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral.
But even they struggle to repeat their original success. And what do views have to do with actual money in the bank?
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