Honeyweb Blog / Video Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
3 Steps for Adding Video to Your Social Media Marketing
Is video part of your social media marketing mix? Looking for tips to get started with video?
Making the right decisions in three key areas will help you create videos that engage people.
In this article you’ll discover three steps to add video to your social media marketing.
2 signs online video is exploding
The trend of online viewing behavior relative to traditional media
With online video production to account for more than one-third of all online ad spending in the next five years, it's clear there is no stopping this marketing juggernaut. Display ads are losing their luster. CTRs are low, and marketers are rightly concerned about the validity of the clicks they do receive thanks to bots and other shady click-bait tactics. With online video users estimated to hit 1.5 billion by 2016, marketers have a tremendous opportunity to entertain, as well as advertise. There's a trend with video that is not seen with any other ad medium -- exponential growth in popularity. Slow load times and lack of compelling marketing content have been holding it back for years. Thanks to the advent of fast broadband and an increase in video agencies specializing in quality content, this is an area that shows the most promise for real engagement with online consumers.
14 Video Tools for Social Media Marketers
Do you want to add video to your social media marketing? Are you looking for tools to simplify your video production?
Today’s tools make it easy to record and edit videos for social media marketing and ad campaigns.
In this article I’ll share 14 tools marketers can use to create screencasts, montages and slideshows.
Fighting The Seven Deadly Sins Of Video Content
Video content agency RedBikini is fighting ‘the seven deadly sins of video content’ in an effort to lend its expertise to more organisations producing their own film.
“We want to show people how easy it is to consistently produce great content,” RedBikini creative director Wayne Cunningham said.
Essential Guide to Video Marketing: A Resource for Marketers
Do you want to use video for your business? Are you looking for a resource to help you combine video with social media marketing?
Whether you’re using video as an individual or as part of a team, these expert articles will help you live-stream, record, publish and market video to support your marketing goals.
Each of these articles will help you understand and master a specific part of using video for business.
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