Honeyweb Blog / Social Media Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Social Media Compliance for Business
Over 15.8 million Australians are on social media, and 57% of them are active on social media at least once a day
Whether or not your business has a social media presence, it’s likely your employees do.
With this in mind, it’s important you keep up to date with current trends and potential issues relating to social media use by your business and your employees.
As we enter 2017, here’s what employers and employees should understand about social media in the workplace.
Click here to read the full post. Source: Sarah Mateljan
Ensure your business is in the loop when it comes to social media trends and practices. Click here to learn more about our services, or here to start a conversation with us.
Instagram Hacks: 44 Tricks and Features You Probably Didn’t Know About
Instagram users Like 4.2 billion posts every day. Let that sink in: 4.2 billion.
That’s a lot of double taps.
It’s no secret that Instagram is a power player in the world of social, but with a whopping 600 million active monthly users and 150 million daily users on Stories alone, it’s clear that businesses can’t afford to ignore the photo-and video-sharing app.
Get your business a bigger piece of the action—and make the most of your efforts—with these little-known features, tricks, and straight-up Instagram hacks.
Kendall Walters from Hootsuite has put together a comprehensive list of unknown Instagram hacks, with step-by-step instructions regarding their functionality.
Read the full guide here. Source: Kendall Walters
Do you need help with managing your business' Instagram page? Discover how Honeyweb Marketing can help you here. Don't want to wait? Contact us here.
Facebook Updates News Feed Algorithm to Focus on Authentic and Timely Content
Just when you think you’re working it out, Facebook switches things up again
Facebook has announced another News Feed algorithm update – four days after their last update – though, to be fair, this one has an entirely different purpose.
The update focuses on giving more precedence to “authentic and timely stories”, which is aligned with Facebook’s wider efforts to combat the spread of fake news, the first measures of which they outlined last month.
Andrew Hutchinson from Social Media Today has summarised Facebook's algorithm updates, giving an overview of their potential impacts.
- New Signals to Identify Authentic Content
- Updates to Real-Time Signals
- Marketing Impacts
Access the full details from the article here. Source: Andrew Hutchinson
Learn how Facebook's new algorithm settings can boost your business' performance here. Don't wait - contact our social media experts today by clicking here.
5 Underrated Social Media Tasks to Complete Every Day
Wherever you turn, there are social media marketing best practice guides telling you what to do, when to do it, and where to do it.
These recommendations are often sound advice, but they’re also missing some of the most underrated activities you can do to boost your performance.
The following simple, daily tasks, can deliver big benefits for your brand.
by Annaliese Henwood
socialmediatoday.com
4 Costly Mistakes Businesses Can Make on Social Media
Social media can either be an asset or a hindrance.
Social media is a powerful tool, but with this power comes great responsibility. Failure to understand just how influential and damaging social media mistakes can be will result in long-term damage and issues that inhibit growth. Thankfully, many of the costly mistakes businesses make are totally preventable.
Social media’s visibility and wide reach are its greatest strength and its greatest weakness. When you do something good, positive exposure can be extremely helpful to your brand. When you do something wrong, everyone is there to witness your shortcoming. With that being said, it’s critically important that you avoid making costly mistakes.
Click here to find out what they are. Source: Entrepreneur
Need help with your social media marketing or strategy? Click here to find out how we can help.
How to Optimize Social Ads for Every Stage of the Buying Funnel
Wondering how to successfully target buyers at every stage of the sales process?
Mapping your buyer personas and testing your creatives let you deliver ads that speak to a buyer’s immediate needs and concerns, resulting in higher conversions.
In this article, you’ll discover how to serve optimized social media ads that generate sales from all of your customers.
By Marcela De Vivo
socialmediaexaminer.com
5 New (Pre-Christmas) Social Platform Features Updates You Need to Know About
Even as we head into the final days before the holiday break for most, the major social platforms are still releasing new tests and updates, with the arrival of Facebook’s new Messenger group video chats, live-streaming direct from tweets and the ability to save posts on Instagram. Of course, not all of these updates are major, not every one will have an impact on your strategy. But then again, impact is relative - what’s minor to you and your business could be huge to someone else.
As part of our ongoing effort to provide you with the best coverage of the latest social media news and insights, we feel it’s important to cover all of these updates and tests - but sometimes they’re not worthy of a their own individual post.
By Andrew Hutchinson
socialmediatoday.com
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