Honeyweb Blog / Social Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Twitter Publishes New Insights Into Video Ad Effectiveness
No doubt you've heard this before, but video is the best performing content type across all social platforms, and Twitter is no exception.
Tweets with video see 10x more engagement than those without, while Promoted Tweets with videos save more than 50% on cost-per-engagement.
Twitter has published some new insights into exactly how you should look to utilize its various video ad options to maximize campaign impact.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
LinkedIn Publishes New Guide on How to Use its Ad Tools for Brand Building and Lead Generation
Are you focused on brand building or generating more leads in your marketing efforts?
No doubt you're looking at a mixture of both - but what's the optimal balance, and how can you map out campaigns which, ideally, cater to both goals?
How to use LinkedIn to achieve the two aims within a single campaign stream.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Twitter Officially Launches New ‘Quote Tweets’ Count on Main Tweet Display
Twitter has now officially rolled out its new, separate count listing for 'Quote Tweets' on the main tweet display.
As we reported last week, back in May, Twitter launched a new, separate listing of 'Retweets' and 'Retweets with Comment' within the tweet detail.
Twitter then changed the wording of the main 'Retweets' listing to the more inclusive 'Retweets and comments'.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
5 Ways to Get Your Employees to Advocate for Your Brand on LinkedIn [Infographic]
The task to market your brand or company might sound tedious, however you can use your most valuable asset to do it for you.
Your company’s employees can help build your brand from scratch, at minimal cost.
Getting your employees to promote or advocate for your brand is one of the easiest and the most effective ways to engage.
By Beth Worthy
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
![5 Ways to Get Your Employees to Advocate for Your Brand on LinkedIn [Infographic]](https://www.honeyweb.com.au/uploads/blog/linkedin-911794_1280-1024x724.jpg)
Marketers Turn to Facebook and Instagram to Build Brand Awareness
We ran a few polls in the newsletter to learn more about how marketing goals vary between social media platforms.
But there is most likely one goal that you both have invested in and have consistently seen a great return on that investment.
We selected four common social media marketing goals to focus on:
By Emma Wiltshire
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Twitter Provides Tips on Effective Use of Twitter Lists for Social Media Managers
Twitter Lists have long been seen by many as a secret weapon within the app
A means to more easily track and categorize different users, and keep tabs on specific industry trends, updates, niche interests, and more.
More recently, Twitter has been working to put more emphasis on Lists.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Twitter Provides Tips for Brands Looking to Tap Into Cyber Monday Hype
Yeah, 2020 has been a bit of a trainwreck on many fronts
But in between the various challenges, many businesses are still trying to stick to their content plans
And map out the most effective strategies to maximize sales, especially as we head into the last quarter of the year.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
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