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Honeyweb Blog / Marketing Experiments

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

150 Experiments on the Call-to-Action: Six psychological conditions that hinder our results (Part 2)

This is part two in our series about effective call-to-action strategies that increase your webpage’s performance. 

We did a meta-analysis of 150 of our experiments to determine six common cognitive conditions in the minds of webpage visitors regarding the call-to-action that hurt conversion.

We'll show you how to improve your call-to-action by mitigating these negative responses with strategic overcorrection methods.

By Linda Johnson
marketingexperiments.com

Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.

150 Experiments on the Call-to-Action: Six psychological conditions that hinder our results (Part 2)

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The Power of Perceived Value: Discover how a well-marketed banana & roll of tape produced a windfall

If you are experienced in business, you have heard of using marketing tactics like scarcity, story and influence to increase your sales.

But there is a right way and a wrong way to apply these psychological drivers. 

Watch the video to learn how to tap into these three motivators in the most effective way.

By Linda Johnson
marketingexperiments.com

Honeyweb are your local business marketing experts, contact us to discover how we can help your business.

The Power of Perceived Value: Discover how a well-marketed banana & roll of tape produced a windfall

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How to Discover Exactly What the Customer Wants to See on the Next Click

Discover what visitors want to see when they’re visiting your website and moving toward their next click

Better serve your customers by making sure there is no disconnect between their expectation and their experience.

There are three concrete skills you can use to achieve this:

By Linda Johnson
marketingexperiments.com

Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.

How to Discover Exactly What the Customer Wants to See on the Next Click

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Transformative discoveries from 73 marketing experiments to help you increase conversion

MECLABS analysts and designers optimized using qualitative research and A/B testing tools.

CEO shared three simple principles you should remember when optimizing your pages for maximum conversion.

If you weren’t able to attend the summit, we wanted to provide Flint’s session to our audience here. 

By Linda Johnson
marketingexperiments.com

Honeyweb are your local A/B marketing experts, contact us to discover how we can help your business.

Transformative discoveries from 73 marketing experiments to help you increase conversion

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Subscription Marketing Discoveries

Subscriptions products are growing in popularity for both B2B and B2C corporations.

But before you can win the subscription, your marketing team must win the customer’s trust.

You’ll see working examples of effective subscription landing pages.

By mktgexperiments
meclabs.com

Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.

Subscription Marketing Discoveries

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Subscription Marketing Discoveries: 26 marketing experiments to help you boost recurring revenue

Subscription marketing is extremely popular right now for both B2B and B2C corporations.

Startups are especially taking advantage of its benefits.

We’re discovering that customers and businesses love the convenience of automated recurring purchases and payments.

By Linda Johnson
marketingexperiments.com

Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.

Subscription Marketing Discoveries: 26 marketing experiments to help you boost recurring revenue

READ FULL ARTICLE

Research-based Ecommerce Swipe File

The rise of ecommerce probably has had two effects on your day-to-day life. 

So how do you compete? How do you increase your conversion rate and sell more products?

25 valid marketing experiments to give you ideas for your next A/B test

By Daniel Burstein
meclabs.com

Honeyweb are your local Ecommerce marketing experts, contact us to discover how we can help your business.

Research-based Ecommerce Swipe File

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