Honeyweb Blog / Perceived Value
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Unlocking the Power of Incentive: Three keys to mastering perceived value differential
The use of incentives is one of the most effective ways to counter friction and anxiety, therefore it can have a significant impact on conversion.
But if you are currently using an incentive and it’s not having a major impact, you’re probably not using the right one.
How you can identify the best incentive for your offer by using the MECLABS Perceived Value Differential Heuristic.
By Flint McGlaughlin
marketingexperiments.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
The Power of Perceived Value: Discover how a well-marketed banana & roll of tape produced a windfall
If you are experienced in business, you have heard of using marketing tactics like scarcity, story and influence to increase your sales.
But there is a right way and a wrong way to apply these psychological drivers.
Watch the video to learn how to tap into these three motivators in the most effective way.
By Linda Johnson
marketingexperiments.com
Honeyweb are your local business marketing experts, contact us to discover how we can help your business.
The Power of Perceived Value – How a well-marketed banana and a roll of tape produced a windfall
You may have heard recent headlines about the Italian artist who duct-taped a banana to a gallery wall in Miami, and it sold for $120,000.
So what happened in the mind of the buyer that produced the shift in the perceived value?
Watch this brief 2-minute video as optimization expert explains what’s in the works for next week’s YouTube Live session.
By Linda Johnson
marketingexperiments.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
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