News & Resources

Maximise your online marketing strategy

Contact Us - Let's discuss some ideas

Honeyweb Blog / Perceived Value

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Unlocking the Power of Incentive: Three keys to mastering perceived value differential

The use of incentives is one of the most effective ways to counter friction and anxiety, therefore it can have a significant impact on conversion.

But if you are currently using an incentive and it’s not having a major impact, you’re probably not using the right one.

How you can identify the best incentive for your offer by using the MECLABS Perceived Value Differential Heuristic. 

By Flint McGlaughlin
marketingexperiments.com

Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.

Unlocking the Power of Incentive: Three keys to mastering perceived value differential

READ FULL ARTICLE

The Power of Perceived Value: Discover how a well-marketed banana & roll of tape produced a windfall

If you are experienced in business, you have heard of using marketing tactics like scarcity, story and influence to increase your sales.

But there is a right way and a wrong way to apply these psychological drivers. 

Watch the video to learn how to tap into these three motivators in the most effective way.

By Linda Johnson
marketingexperiments.com

Honeyweb are your local business marketing experts, contact us to discover how we can help your business.

The Power of Perceived Value: Discover how a well-marketed banana & roll of tape produced a windfall

READ FULL ARTICLE

The Power of Perceived Value – How a well-marketed banana and a roll of tape produced a windfall

You may have heard recent headlines about the Italian artist who duct-taped a banana to a gallery wall in Miami, and it sold for $120,000.

So what happened in the mind of the buyer that produced the shift in the perceived value? 

Watch this brief 2-minute video as optimization expert explains what’s in the works for next week’s YouTube Live session.

By Linda Johnson
marketingexperiments.com

Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.

The Power of Perceived Value – How a well-marketed banana and a roll of tape produced a windfall

READ FULL ARTICLE

Contact Us

If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!

Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2020 your biggest year yet.

Testimonials

"We would like to thank Steven and the team at Honeyweb for our fantastic new website. We have had great feedback from our clients and the eZmail template is allowing us to strengthen our client relationships."

Richard Allen
Allen & Co Accountants

Steven Hamilton - Honeyweb

Do you want more Sales/Leads & Customers?

We are motivated by what we do and would love the opportunity to discuss some ideas with you.

Contact me direct on 0417 871 661 or click here to start the conversation
Remember, online marketing is targeted, accountable and affordable.