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Honeyweb Blog / Linkedin Marketing

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

4 Reasons LinkedIn Premium Is Good for Marketers

Do you use LinkedIn? Have you considered a LinkedIn Premium account?

While most people start with the free version of LinkedIn, there are a number of useful paid features that make a Premium account worth the investment.

In this article, you’ll discover four ways LinkedIn Premium can help you improve your marketing.

By Viveka von Rosen
Social Media Examiner

4 Reasons LinkedIn Premium Is Good for Marketers

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8 Ways to Generate More Exposure on LinkedIn

Everyone knows that LinkedIn has the potential to be a powerhouse platform for professional marketing.

But the difference between mere awareness of this potential and actually having the motivation to do something about it is significant.

By Jamil Velji
socialmediatoday.com

8 Ways to Generate More Exposure on LinkedIn

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5 Free Ways to Build Your Personal Brand on LinkedIn

Do you want to build your visibility on LinkedIn? Wondering which LinkedIn features can help?

LinkedIn can help you build a professional presence that showcases your work to the people you most want to connect with.

In this article, you’ll discover five free ways to help you build a personal brand on LinkedIn.

By Alexandra Rynne
Social Media Examiner

5 Free Ways to Build Your Personal Brand on LinkedIn

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Why Microsoft Buying LinkedIn Is A Stroke Of (Data Making) Genius

Earlier in the week B&T took a look the reasonings behind Microsoft’s $A35 billion take over of LinkedIn. Today, Doug Laney, chief data officer from Gartner, says there’s really only one reason and that’s the staggering amount of data it will provide…

Throughout the day yesterday after the deal was announced we listened to financial and market analysts speculate about the announced acquisition of LinkedIn by Microsoft. Their ruminations ranged from: “I don’t see how this service is worth $26B dollars,” to “Microsoft clearly wants LinkedIn cloud capabilities,” to “Microsoft is finally in the social media business,” to “We’ll see what kind of technology synergies there are.”

[B&T Magazine]
Posted byB&T MAGAZINE

Why Microsoft Buying LinkedIn Is A Stroke Of (Data Making) Genius

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Microsoft Buys LinkedIn For $35 Billion

Microsoft is set to acquire professional networking site LinkedIn for $US26.2 billion ($AUD35.48 billion). It’s the biggest acquisition from the company under current Microsoft CEO Satya Nadella.

LinkedIn will retain its current branding and independence with CEO Jeff Weiner continuing in the head role, reporting to Nadella.

[Emma Mackenzie]
Posted byEMMA MACKENZIE

Microsoft Buys LinkedIn For $35 Billion

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How to Measure Your LinkedIn Activities

Is social selling part of your LinkedIn marketing strategy? Do you know how to measure and track your efforts?

LinkedIn gives businesses a number of metrics for tracking the effectiveness of their marketing throughout the selling process.

In this article, you’ll discover how to measure and track the effectiveness of your social selling on LinkedIn.

How to Measure Your LinkedIn Activities

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How to Use LinkedIn to Connect With Prospects

Do you use LinkedIn to find business opportunities? Are you looking for tips to reach new leads?

LinkedIn has a number of features that make it easy to develop relationships with the right prospects for your business.

In this article, you’ll discover four ways to use LinkedIn for business.

How to Use LinkedIn to Connect With Prospects

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