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Honeyweb Blog / Linkedin Marketing

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

How to Use LinkedIn: 35 LinkedIn Tips for Professional Networking, Business & Marketing

Worldwide, there are 467 million LinkedIn users

LinkedIn is the most popular social network for professionals and one of the top social networks overall.

But are you using LinkedIn to its fullest potential?

LinkedIn can be extremely powerful - especially when you're aware of all the platform's hidden features that don't get nearly as much attention as they deserve.

So to help you learn how to use LinkedIn effectively, Pamela Vaughan from Hubspot.com has put together a detailed guide of LinkedIn tips you may be overlooking... but definitely shouldn't. These include:

  1. Customise your public profile URL
  2. Add a LinkedIn background photo to your personal profile
  3. Create a Profile Badge for your personal website or blog
  4. Optimise the anchor text for the blog/website links on your LinkedIn profile
  5. Search engine optimize your LinkedIn profile

Click here to read the full guide. Source: Pamela Vaughan

Do you need your business' LinkedIn page monitored? We offer this service as part of our Social Media management package. Click here to learn more or here to get in contact with us.

How to Use LinkedIn: 35 LinkedIn Tips for Professional Networking, Business & Marketing

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7-Step Checklist to Refresh Your LinkedIn Profile

Wondering if your LinkedIn profile is up to date? When was the last time you reviewed your LinkedIn information?

Reviewing your LinkedIn presence on a regular basis ensures that you add new accomplishments and get rid of irrelevant information.

In this article, you’ll discover seven easy ways to get your LinkedIn presence ready for the new year.

By Viveka von Rosen
socialmediaexaminer.com

7-Step Checklist to Refresh Your LinkedIn Profile

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11 Ways to Hack the LinkedIn Pulse Algorithm

Why do you blog? You want your content to be discovered and read by as many people as possible, right?

But often your reach is limited. You're limited by the size of your existing audience. Every day, people are bombarded with more content than they will ever have time to read. Most people are both incredibly busy and have the attention span of a goldfish (guilty on both counts!). So how do you make your content go further and make sure lots of people read your stuff?

By  Larry Kim
socialmediatoday.com

 

11 Ways to Hack the LinkedIn Pulse Algorithm

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5 New Social Platform Features You Need to Know About

In the ever-evolving social media landscape, things are constantly in flux. New updates come, old best practices die out, and it can be difficult to stay on top of all the various ebbs and flows to ensure you remain aware of the key features and system changes that might be of benefit for you or your business.

As part of our ongoing effort to provide you with the best coverage of the latest social media news and insights, we feel it’s important to cover all of these updates and tests - but sometimes they’re not worthy of a their own individual post.

So to keep you up to date on these smaller changes and features, here’s a rundown of five upcoming or “in test mode” features that are currently being trialed by some of the major platforms - starting with LinkedIn, which has added a new self-serve ad option.

By Andrew Hutchinson
socialmediatoday.com

5 New Social Platform Features You Need to Know About

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4 LinkedIn Tips for Better Prospecting

Wondering how LinkedIn can help you generate and connect with leads? Want to manage your LinkedIn prospects more effectively?

LinkedIn is the go-to social platform for generating leads and building trust with your ideal prospects.

In this article, you’ll discover four tips to help you get more out of your LinkedIn sales efforts.

By JoAnne Funch
socialmediaexaminer.com

4 LinkedIn Tips for Better Prospecting

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5 Steps to Generate More LinkedIn Sales Leads

Do you want more leads from LinkedIn? Wondering how others turn connections into leads?

With the right approach, you can be the first person your connections think of when they need someone in your industry.

In this article, you’ll discover how to turn LinkedIn connections into qualified leads.

By Jacob Baadsgaard
Social Media Examiner

5 Steps to Generate More LinkedIn Sales Leads

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LinkedIn Moves into Native Video with New Q and A Style Offering for Influencers

As you’ve not doubt noticed, video has seen massive growth on social networks over the past few years. Facebook grew from one billion videos views per day to 8 billion within the space of fourteen months, Snapchat went from 4 billion to 10 billion in less than a year. Even on Instagram, where video hasn’t been given as much focus, video consumption has gone up 150% in the last six months, while videos on Twitter have increased by more than 50% since the beginning of 2016.

Given the focus on video from all the major players (Pinterest too is working on video pins), it comes as little surprise to see LinkedIn also move in-step, today announcing a new, native video option that will eventually enable users of the professional social network to better connect with prospective businesses partners and employers through the power of moving images.

By  Andrew Hutchinson
socialmediatoday.com

LinkedIn Moves into Native Video with New Q and A Style Offering for Influencers

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