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Honeyweb Blog / Linkedin Marketing

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

How to Use LinkedIn’s New ‘Connection History’ Feature to Boost Opportunities

In my world of selling on LinkedIn, my top strategy is utilizing 1-on-1, personalized marketing.

But I currently have over 13,000 connections in my LinkedIn network, which can make remembering how and when I connected to someone a bit difficult.

Good news - LinkedIn recently rolled out a new feature which reminds you of when, exactly, you connected with someone.

By John Nemo
socialmediatoday.com

Honeyweb are your local marketing  experts, contact us to discover how we can help your business.

How to Use LinkedIn’s New ‘Connection History’ Feature to Boost Opportunities

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How to Maximize Your Discoverability in LinkedIn Search

There are millions of users and billions of data points on LinkedIn

But many people still miss the mark in fully grasping how to leverage their profile to grow their business through the platform. 

In fact, one of the simplest and most effective LinkedIn tools - LinkedIn search - recently got an upgrade which makes it an even more effective tool for generating exposure.

By John Nemo
socialmediatoday.com

Honeyweb are your local marketing  experts, contact us to discover how we can help your business.

How to Maximize Your Discoverability in LinkedIn Search

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LinkedIn Adds New Tool to Provide Insights on Who’s Visiting Your Website

Continuing to expand on the use cases for their unique professional data set, LinkedIn’s releasing a new tool called ‘Website Demograhics’.

Which will provide a range of insights into who’s visiting your website, based on their listed LinkedIn data.

The system works in a similar way to other web-tracking processes like Facebook’s Pixel and Google Analytics tags.

By Andrew Hutchinson
socialmediatoday.com

Honeyweb are your local LinkedIn marketing  experts, contact us to discover how we can help your business.

LinkedIn Adds New Tool to Provide Insights on Who’s Visiting Your Website

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LinkedIn Ads: Everything You Need to Know to Get Results

LinkedIn ads have always seemed promising but been incredibly difficult to pull off.

They lacked the virality of Twitter. And they lacked the sophistication of Facebook.

Thankfully there’s been a few updates over the past year that have started to change all of that.

By Ana Gotter
adespresso.com

Want to brush up on some LinkedIn Ad basics?! Contact Us!

LinkedIn Ads: Everything You Need to Know to Get Results

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7 Secrets to Creating Great LinkedIn Showcase Pages

LinkedIn designed Showcase Pages as a way for brands with multiple products and services to create pages dedicated to those diverse offerings.

But Showcase Pages are much more functional than that - they can be used to target any customer or client segment, but there are some rules and some limitations you need to be aware of. For example, you can only create Showcase Page names that aren’t taken.

In this post, I’m going to share seven tips we’ve found help our clients create focused, and compelling pages that gain followers, drive traffic and increase conversions.

By Bob Carver
socialmediatoday.com

Are Showcase Pages the same as Company Pages?! Contact Us!

7 Secrets to Creating Great LinkedIn Showcase Pages

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LinkedIn Adds More New Profile Features to Help Maximize Utility

While none of LinkedIn’s latest feature updates is ground-breaking or revolutionary, they have added a heap of functional, smaller updates.

Just this month, LinkedIn's added the ability to include pictures in comments and announced some new ‘Profile Views’ data points which are coming, including the keywords people used to find your profile.

And now, LinkedIn’s announced another set of new profile features to make it easier to get more use out of the platform.

By Andrew Hutchinson
socialmediatoday.com

Watch the LinkedIn’s latest feature updates here! Contact Us!

LinkedIn Adds More New Profile Features to Help Maximize Utility

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Getting the Most Out of the New LinkedIn

If you’re active on social media, it’s important to keep up with the latest news and changes on the various platforms. In January, LinkedIn updated it's desktop layout.

The changes are rolling out gradually and will soon apply to all accounts - if you haven’t yet noticed a difference, you soon will.

By Brad Friedman
socialmediatoday.com

Getting the Most Out of the New LinkedIn

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