News & Resources

Maximise your online marketing strategy

Contact Us - Let's discuss some ideas

Honeyweb Blog / Google Search

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Why Author Reputation Matters More Than Ever for Search

Google is famous for experimenting with new features in search, and just as famous for abruptly and unceremoniously killing them.

The examples are legion. Remember the personalized vs. global search toggle? Or in-depth articles? (The latter still exists, but has become almost invisible in the SERPs.)

One of the longest-lasting of those “Google giveth; Google taketh away” experiments was Google Authorship.

By Mark Traphagen
searchenginejournal.com

Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.

Why Author Reputation Matters More Than Ever for Search

READ FULL ARTICLE

SEO Cost Calculator: How Much Should You Budget for SEO Services?

How much should you budget for SEO services?

Countless business owners and SEO service providers struggle with this question every day.

Because the web doesn’t operate in a vacuum, the specific requirements for a successful campaign can (and do) vary widely.

By Chuck Price
searchenginejournal.com

Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.

SEO Cost Calculator: How Much Should You Budget for SEO Services?

READ FULL ARTICLE

5 Ways to Optimize for Personalized Search

Everyone is different. So why should Google’s search results be the same for every individual?

That, in a nutshell, is the idea behind search personalization.

It can be handy when search engines better understand what you like (and what you don’t).

By Aleh Barysevich
searchenginejournal.com

Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.

5 Ways to Optimize for Personalized Search

READ FULL ARTICLE

How to Improve Your SEO with a Topic-Driven Content Marketing Approach

The industry is rapidly moving from a keyword-focused approach to a topic-driven model.

Google’s recent rebrand of its ad network, AdWords to Google Ads, provides a perfect example of this.

In the SEO realm, we’ve seen this shift for a while, as search engines have slowly shifted to semantic search.

By Kristopher Jones
searchenginejournal.com

Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.

How to Improve Your SEO with a Topic-Driven Content Marketing Approach

READ FULL ARTICLE

SEO Best Practices: How to Create Awesome Meta Descriptions

Since the early days of SEO, meta descriptions have been an important optimization point.

Google continues to maintain that meta descriptions don’t help with rankings whatsoever.

But, as an indirect signal, there is anecdotal evidence that indirect attributes of better descriptions do help. 

By Brian Harnish
searchenginejournal.com

Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.

SEO Best Practices: How to Create Awesome Meta Descriptions

READ FULL ARTICLE

4 Surprising SEO Tactics Unofficially Supported by Google & 5 Things They Don’t

Google is doing a much better job of communicating with the search community of late.

Whether it’s the announcement of the latest updates, posting extensive documentation, or answering questions posed directly to a member of the team

Google is generally quick to state what does and doesn’t work in search.

By Sam Marsden
searchenginejournal.com

Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.

4 Surprising SEO Tactics Unofficially Supported by Google & 5 Things They Don’t

READ FULL ARTICLE

Google May Ignore Keyword Stuffing if Content Has Value

Google’s John Mueller revealed that the search engine’s algorithms do not punish keyword stuffing too harshly.

In fact, keyword stuffing may be ignored altogether if the content is found to otherwise have value to searchers.

This information was provided on Twitter in response to users inquiring about keyword stuffing. 

By Matt Southern
searchenginejournal.com

Honeyweb are your local content marketing experts, contact us to discover how we can help your business.

Google May Ignore Keyword Stuffing if Content Has Value

READ FULL ARTICLE

Contact Us

If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!

Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2020 your biggest year yet.

Testimonials

"I would like to thank you and all the people at Honeyweb for the great work you are doing
with my Google rankings and also with the new social media campaign. I look forward to a
long and prosperous business relationship together."

Brian Jackson
Factory Direct Home Airconditioning

Steven Hamilton - Honeyweb

Do you want more Sales/Leads & Customers?

We are motivated by what we do and would love the opportunity to discuss some ideas with you.

Contact me direct on 0417 871 661 or click here to start the conversation
Remember, online marketing is targeted, accountable and affordable.