Honeyweb Blog / Branding
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
‘Brands need to stop yelling’: Bacardi’s Lisa Jedan on how PR can stake its claim, if it can define
Bacardi global head of brand PR and corporate comms Lisa Jedan's 'can-do' mindset is helping transform the spirits company's approach to consumer engagement.
If the slogan wasn’t taken, Bacardi-Martini global head of brand PR and corporate comms Lisa Jedan’s mantra could be ‘Just do it’.
Take influencer marketing: "Maybe the current way we use social-media influencers will burst, but it will just turn into something else.
By John Harrington
prweek.com
Check out the analytical approach to marketing and comms showed Jedan here! Contact Us!
How The Micro-Yes Sequence Can Help You Generate More Leads And Sales
As a marketer, you are faced with two fundamental challenges before you ever make a sale.
Of course, you have to get your prospects’ attention and interest to start a conversation.
But it’s just as important to keep that conversation going until they (not you) ultimately decide they are ready to purchase.
By Arren Mills
marketingexperiments.com
We can Help You Generate More Leads And Sales here! Contact Us!
READ FULL ARTICLETalking At Your Customers Vs. Talking To Your Customers
There is a stark difference between talking “at” your customer and talking “to” your customer. Talking “at” your customer will create a disconnect; it simply tells the customer what to do but doesn’t tell the customer how to do it.
Talking “to” your customer will create a connection; the message will feel relational and it will begin a conversation.
By Arren Mills
marketingexperiments.com
Check the differences here! Contact Us!
READ FULL ARTICLEYour Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture [Podcast]
When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand”, they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional TV or radio advertisements.
Smart marketers know branding is much more than a logo.
In reality, the logo is the easy part and only one small yet very important component of your brand.
By Pam Moore
socialmediatoday.com
Check the 5 Reasons You Need a Brand Strategy here! Contact Us!
![Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture [Podcast]](https://www.honeyweb.com.au/uploads/blog/n.jpg)
Why You Should Put Your Money Where Your (Brand’s) Heart Is
Marketers have lost sight of their objectives in the race towards optimum reach and efficiency, adding it’s time to step back and reassess strategies…
In the drive to maximize reach and efficiency, marketers have lost sight of fundamental objectives.
The recent incidents with Pepsi, United Airlines and YouTube provide marketers with vital lessons which make it necessary to take a step back and reassess strategies.
By B&T MAGAZINE
bandt.com.au
Learn marketing strategy here! Contact Us!
How to Build Backlinks for Your Blog From Quality Sites
Do you want to improve the search rank of your blog?
Wondering how to get influential people to link to your cornerstone blog content?
Having multiple high-quality websites link to your blog content demonstrates to search engines that your blog offers valuable information.
By Maggie Aland
socialmediaexaminer.com
Discover how to get high-quality, authoritative links back to your blog here! Contact Us!
COLOR THEORY 101: A BEGINNER’S GUIDE TO COMPLEMENTARY COLORS, RGB, AND MORE
We don’t live in a black and white world. From Pantone to Pinterest, color theory impacts the way we see and feel the world around us.
It can influence our purchasing decisions and affect our mood. It attracts the eye and it even tells us what to look at and what to ignore—which is why it’s important that anyone working with visual media and stock images learns to speak the language of color.
Once you know what you’re looking for, you can even search by color in our GraphicStock library to find the perfect photos, vectors, and illustrations to complete your projects.
By Caroline Mercurio
blog.graphicstock.com
To get you started, we’ve drawn up a crash course in the basics of color theory. Contact Us!
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