Honeyweb Blog / Branding
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Choose a Domain Name That Will Stand the Test of Time
Choosing the right domain name could be one of the most important decisions you make for your business.
It sounds straightforward, but here are some things you should always take into consideration when choosing your domain name.
There’re a few reasons why this is important.
By Gillon Hunter
searchenginejournal.com
Honeyweb are your local website marketing experts, contact us to discover how we can help your business.
Why SEO Pros Should Care About Branding
In certain SEO tribes, there is a notion that as long as a company ranks for certain keywords, they don’t need to worry too much about their brand.
In some cases, this may be true.
There are countless verticals where just ranking above your competitor can be worth thousands of dollars of increased leads or sales.
By Tony Wright
searchenginejournal.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
5 Ways B2B Brands Should Use Social Media [Infographic]
Three B2B brand marketers shared their ideas on how to make even the most serious B2B brand pop on social.
Based on the insights they presented, it became clear that no matter whether your company is in communications, manufacturing, or sales
There are common opportunities which all B2B marketers can capitalize on within the social media landscape.
By Robin Selvy Re
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![5 Ways B2B Brands Should Use Social Media [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_558891820.jpg)
KPI Cheat Sheet for 4 Specific Brand Goals
Measuring the value of PR and marketing efforts on social media continues to be a pain point for many communicators.
In the broad strokes, most measurement initiatives proceed in three stages.
First, you need to define the goal, then you need to determine the key performance indicators that align with those business goals.
By Jerry Ascierto
socialmediatoday.com
Honeyweb are your local brand marketing experts, contact us to discover how we can help your business.
For Brands, YouTube’s Reach and Low Cost Still Outweigh Risk of Ads Running on Embarrassing Channels
YouTube is once again in hot water for running ads on channels promoting disturbing content.
More than 300 organizations—including brands like Amazon, Hilton and even Facebook and LinkedIn—had their ads running on channels promoting Nazis, North Korean propaganda and pedophilia, to name a few.
The problem wasn’t just limited to the private sector.
By Jerry Ascierto
socialmediatoday.com
Honeyweb are your local video marketing experts, contact us to discover how we can help your business.
3 Brands Who Sell Their Culture Through Social Media Storytelling
Why is the digital marketing landscape so hot for storytelling?
The answer is that digital storytelling taps into the same need that readers have to be transported by the power of words and images, but it also does something else.
It tells the audience the ‘why’ of your business as opposed to the ‘what’, and in doing so, can help establish trust and loyalty, which, in turn, helps to drive all your other marketing goals.
By Tabitha Jean Naylor
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
In This Era Of Trust, Brands Beed Highly Targeted Agencies More Than Ever
B&T‘s on the ground at the Social Media Summit in steamy Bali.
We stopped by for a chat with Philip Kitchener, APAC vice president for storytelling/marketing firm Stylehaul. Here, he talks the era of trust and what that means for brands and agencies.
CMOs appear confused about where to invest in their social media strategies. What’s your advice?
By John Bastick
bandt.com.au
Honeyweb are your local Brand marketing experts, contact us to discover how we can help your business.
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