Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
News.com.au Remains The Most Read News Website, As ABC Soars 11%
Nielsen digital news rankings for January 2018
Revealed that news.com.au (5.4 million) remained the top news entity and grew 2 per cent when compared with the prior year.
In second place was ABC News Websites (4.8 million, up 11 per cent ), who moved up from third place when compared to January 2017.
By B&T MAGAZINE
bandt.com.au
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.

Nielsen: Almost 11 Million Aussies Accessed Sport Online In January
The intense heat aside, if there’s one thing the month of January delivers in Australia in spades it’s sport, sport and even more sport.
New data from Nielsen Digital Ratings for the month found that 10.9 million adult Australians consumed online sport content, an increase of 3.7 per cent when compared with the previous year.
Despite more people, the average time per person decreased by 2.8 per cent compared to last year to 1 hour and 38 minutes per person in January 2018.
By B&T MAGAZINE
bandt.com.au
Honeyweb are your local sports marketing content experts, contact us to discover how we can help your business.

How to Promote Your YouTube Videos With Google AdWords
Want to promote your YouTube channel?
Wondering how to get started?
In this article, you’ll discover how to set up a Google AdWords campaign with YouTube video.
By Peter Szanto
socialmediaexaminer.com
Honeyweb are your local video marketing experts, contact us to discover how we can help your business.

5 Critical Factors for Optimizing Luxury Ecommerce Sites
Selling high-end goods, services or experiences isn’t the same thing as selling the low and mid-tier alternatives.
And in the 1990’s, Ford Motor Group learned that the hard way.
They bought high-end car brands like Aston Martin, Jaguar and Land Rover thinking they would be able to successfully grow these brands using the same marketing and operational methods that made Ford so successful.
By David Reeve
conversionxl.com
Honeyweb are your local Ecommerce marketing experts, contact us to discover how we can help your business.

Snapchat Adds New Audience Insights for Platform Influencers
The time is now for Snapchat to re-gain its momentum
And it’s wasting no time in rolling out new tools to encourage both advertisers, and now influencers, to make better use of the platform.
Following the expansion of their Advertising API availability, Snap Inc. is also giving selected creators access to in-depth analytics data to help them refine their Snapchat approach.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

How to Use Instagram to Market your Business in 2018
I know what you’re thinking - is there really a way to easily use Instagram for business, and can you really capture leads on Instagram?
The answer to both questions is a resounding, yes. How?
By running an Instagram promotion or contest. If your next question is: Are there tools that'll make it easy to collect and manage leads on Instagram?
By Dana Kilroy
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

The “10 Commandments” and the “7 Deadly Sins” of Google AdWords
AdWords is a fickle beast. It’s a love-hate relationship with temptations lurking in every corner.
But there are a few major things you must do (we call them The 10 Commandments) and some others that you shouldn’t absolutely do (The 7 Deadly sins).
Following the ten commandments could lead you to a wonderful, righteous life for years to come. Like using SKAGs to structure your ad groups for specificity, leading to better conversions.
By Brad Smith
adespresso.com
Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.

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