Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Twitter Announces Changes to Platform and API Usage Rules to Crack Down on Misuse
As social media platforms have come under more intense scrutiny than ever before as part of the probe into how foreign operatives sought to influence the 2016 US Presidential Election
One of the key issues that’s been highlighted is the use of bots and automated systems to help spread fake news and amplify specific messages.
This type of mis-use has been a problem pretty much since social media has existed – if you give people a number to compete on, like follower or Like counts, they will, and some, inevitably, will cheat.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
New Report Shows Facebook Usage is in Decline, Which May be Behind the Latest News Feed Shifts
Facebook has caused all sorts of headaches for social media marketers in the first months of 2018
Announcing that they’re looking to shift the focus of their News Feed onto ‘meaningful interactions’, which, as a result, will see reductions in Page organic reach.
What does ‘meaningful interactions’ mean?
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Facebook’s Adding More Options to Support 3D Posts, Eyeing the Next Evolution of the Platform
Facebook’s looking to expand the News Feed into another dimension, with the addition of 3D posts, which enable users to scroll around virtual objects on screen.
Facebook actually added 3D posts, via Oculus, last October, but now, The Social Network’s providing a range of new support options for them
With a view to making them easier to both create and share – and to better connect the current and future versions of the News Feed.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Snapchat Adds GIF Stickers, New Tabs to Address Concerns with Re-Design
Snapchat’s copying Instagram by adding a new GIF stickers option which will enable users to attach animated images to their Snaps.
Instagram first added the option last month – powered by GIPHY, users will now be able to select from a range of animated stickers to attach to their Snaps.
It’s a fun tool, which looks to have already proven popular on Insta, so it makes sense for Snap to follow-suit.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Facebook Live Ads: Everything You Need to Know
There are two things that make Facebook Ads the greatest PPC system available to us at this point in time.
The outstanding targeting system, with all the different options available to us and the large number of ad types and customization options we have
It didn’t take us long to realize that video ads, for example, were an incredible tool that we should all be utilizing a little more.
By Ana Gotter
adespresso.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
You Pay for AdWords Search Terms, Not Keywords. Here’s Why that Matters
Most people obsess over their AdWords keywords.
Bid $XX on “SEO Agency” and watch the leads come running on in, right? Wrong.
Those specific keywords aren’t what you are really paying for.
By Brad Smith
adespresso.com
Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.
Stop Making These Common Mistakes with Your Website Popups
Website popups are either a godsend for list building and subsequent revenue creation, or they’re a nuclear bomb for the user experience.
Some can’t stand popups and completely disregard sites that use them (or that’s what they say, at least).
And there are even entire websites dedicated to hating on especially bad popups.
By Alex Birkett
unbounce.com
Honeyweb are your local website marketing experts, contact us to discover how we can help your business.
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