Honeyweb Blog
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
LinkedIn Adds New Custom CTA Buttons for Pages, Helping to Direct Visitor Actions
LinkedIn has been working hard to add in new features and tools to help businesses make best use of its platform
Including the recent additions of associated Page hashtags, ad transparency tools, improved video metrics and more.
LinkedIn is adding some new options to help businesses, in the form of custom call to action buttons for company pages.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social marketing experts, contact us to discover how we can help your business.
Facebook Adds ‘Top Fans’ Targeting Option for Organic Page Posts
Facebook is rolling out a new option which enables Pages to publish updates targeted to their top Page fans.
Some users have had the option available to them for the last few months, so it may already be active on your Page.
Of course, you do need a number of Top Fans to make it useful.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
The Top B2B Influencer Marketing Trends for 2020 [Infographic]
The role of influence on B2B buying decisions is irrefutable.
Not only is influencer marketing one of the fastest growing areas in marketing, it's also one of the disciplines where B2B brands are seeing trend-setting marketing performance.
Here are 7 influencer marketing trends worth digging in to for marketing strategy in 2020.
By Lee Odden
socialmediatoday.com
Honeyweb are your local B2B marketing experts, contact us to discover how we can help your business.
![The Top B2B Influencer Marketing Trends for 2020 [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_1047779833.jpg)
The State of Instagram Marketing 2019 - Part 4: Instagram Analytics
Get a better handle on the opportunities and usage of Instagram for marketing purposes
We recently partnered with the team from SEMrush to conduct a survey of over 800 digital marketers to get their insights into what they're doing on the platform.
You can download our full 'State of Instagram Marketing 2019' survey report.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
How to Spy on Your Competitors to Capture Similar Links
They say an individual’s digital footprint can never be erased.
Companies can harness user data to learn more about an individual than their therapist.
If we can uncover this amount of data on users, imagine what we can do if we applied these techniques to spy on our competitors.
By Kristopher Jones
searchenginejournal.com
Honeyweb are your local website marketing experts, contact us to discover how we can help your business.
Facebook Video Ads: The Guide Marketers Are Looking For
Facebook Video Ads definitely have the opposite effect on your advertising.
Facebook video ads are some of the most effective advertising formats you have at your disposal.
Did you know that viewers spend, on average, 5X longer looking at your video than a static image?
By Animalz
adespresso.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
Interests vs. Lookalikes, Which Is The Best For Facebook Ads Targeting? (A $1,000 Experiment)
Facebook has a huge load of targeting and ad demographic options.
You can target audiences on Facebook with a dozen different ad formats and thousands of possible ad targeting parameters.
In theory, thanks to Facebook’s billions of users, you can get in front of everybody.
By Paul Fairbrother
adespresso.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
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