Honeyweb Blog / Website Design
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Checkout Optimization: How Do Trust Seals Affect Security Perception? [Original Research]
This study, conducted through ConversionXL Institute, is the first of a two-part series exploring security perceptions on checkout pages. We compare the effectiveness of six popular trust badges on an actual checkout page.
This 2-part study looks at a similar issue as our previously published study on “trust symbol perceptions,” but in a specific part of the shopping experience: the checkout page. Since the checkout page is where people share sensitive credit card information, it’s an appropriate place to measure feelings of security and trust.
By: Ben Labay
conversionxl.com
![Checkout Optimization: How Do Trust Seals Affect Security Perception? [Original Research]](https://www.honeyweb.com.au/uploads/blog/Checkout_Optimization_How_Do_Trust_Seals_Affect_Security_Perception.jpg)
Marketing to Millennials in 2017: 5 Things to Change in Your Business
Marketing to Millennials is hard. Millennials are known to be heavily budget conscious, underemployed, and skeptical consumers, traits that can make them difficult to get a hold on.
However, this situation is slowly changing. 2017 is predicted to be the year of Millennials becoming real consumers. Finally, many of this generation are starting to earn money, giving birth, and moving into positions in industry with significant spending power. It’s estimated Millennials will be spending $10 trillion over their lifetimes as consumers, in the U.S. alone.
Because of this shift, now is exactly the right time to face the challenge and finally make your marketing Millennial-friendly. Here are some key tips.
By Aleh Barysevich
3 Often Overlooked Digital Marketing Truths
The digital marketing landscape moves quickly, so fast that it’s hard for anyone to keep up. Trust me, I write about the latest social media and digital marketing news every day, and even then, there are still plenty of surprises.
And amidst all this noise there are some elements that require regular reiteration or clarification from time to time.
By Andrew Hutchinson
socialmediatoday.com
A Quick Primer on B2B Conversion Optimization
Conversion optimization is a little different if you’re in B2B.
Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea.
By: Alex Birkett
conversionxl.com
How to Optimize for a Lasting Positive Memory
Every company wants their visitors (i.e. potential customers) and customers to leave their site with a lasting positive memory. Of course, that’s much easier said than done when you consider technical issues, copy confusion, price barriers and the like.
If you want to bring a smile to people’s faces when they hear your company name, you’ll need to understand how memory works and how you can design for it.
By: Shanelle Mullin
conversionxl.com
Where’s the Best Place to List Ecommerce Product Benefits?
Where should you list your benefits on an ecommerce product page? Through ConversionXL Institute, we used eye-tracking to test different locations for a list of benefits and see the effectiveness of placement.
We used a product page of the Australian beauty supply retailer Adore Beauty.
By: Ben Labay
conversionxl.com
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