Honeyweb Blog / Website Design
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
SaleCycle Report Shows Australia Has World’s Highest Online Retail Cart Abandonment
Behavioural Marketing Solutions Company SaleCycle, has released the results of its Remarketing Report for Q2 2016 ahead of the Sydney Online Retailer event, which says that Australian online stores had the highest cart abandonment rate globally last quarter and are performing worse than their international competitors, particularly in fashion.
Taken from a consolidation of statistics from over 500 global retail, travel and fashion brands, the report reveals key cart abandonment and remarketing statistics.
[Karen Terranova]
Posted byKAREN TERRANOVA
Visual Engagement Metrics: Your Optimization Secret Weapon
Hopefully you have many optimization weapons in your arsenal: digital analytics, A/B testing, click mapping, user testing, etc.
One you may not have thought of (and hence your competitors might not be aware of): eye-tracking and visual engagement analytics.
When you hear the words ‘eye-tracking’ or ‘visual engagement analytics’ you may think these techniques are too expensive or complicated for you to use. With increasingly scalable technology and a decent game plan, however, that’s simply not true.
By Jean Templin
ConversionXL
Website Not Working As It Should? Behold, It’s The Four Cs of Testing
In this guest post, Ben Fettes (Pictured below), senior strategic consultant at Oracle Marketing Cloud, shares his four top tips to ensure any website gets the clicks and avoids the bounces…
When it comes to successful marketing, it’s never a case of taking a set-and-forget approach. The most effective campaigns are those that are closely monitored, tested and tailored optimised to ensure they are having the maximum impact.
[B&T Magazine]
Posted byB&T MAGAZINE
The evolution of consumer behavior and how to maintain your market share
Consumers are doing more of their own research and purchasing through various channels. Here's how you can stay on top of the game.
Consumers are becoming more and more savvy when it comes to purchasing. Staying on top of trends is obviously of the utmost importance because doing so will help you to stay in touch with your consumers. You'll be able to have a constant, engaged dialogue with consumers that will keep your brand on the top of their mind. Tara Vollmert, senior shopper insights manager at Kimberly-Clark, speaks to iMedia about the importance of a consumer-centric game plan.
By Tara Vollmert
iMedia Connection
Web Analytics Analysis: How to Find Problem Areas & A/B Test Ideas
For an optimizer, these are words to live by: “Without data, you’re just another person with an opinion.” [Tweet It!]
Optimization isn’t about educated guesses and hunches, no matter how many years you’ve been in the industry. It’s about doing the research, asking the right questions, digging for clues in problem areas, paying attention to the signs when they appear, and running smart A/B tests.
Web analytics analysis is a big part of that. It helps to separate the optimizers from just another person with an opinion.
By Shanelle Mullin
Conversionxl.com
Check out the NEW Mark Barnes Denture Clinics Landing Page Website Designed & Constructed by Honeyweb
Providing Professional Denture Care Solutions
Natural looking, comfortable dentures designed and crafted with personalised attention to suit your individual requirements. Mark has practiced within the specialised field of dental prosthetics in Adelaide for over 25 years. He has extensive clinical experience and qualifications in all aspects of dental prosthetics.
Check out the NEW First Choice Flooring Website Designed & Constructed by Honeyweb
First Choice gives you a first class range, product and service.
At First Choice Flooring, we put your needs first; from choosing a floor to suit your décor and budget, to our personalised service; we listen and help you to make the right choice for you. We care at FCF and our service doesn't end when your floor is installed, our follow up service is also first class.
Contact Us
If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!
Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2025 your biggest year yet.
Testimonials
"Honeyweb have been fantastic in growing Trader’s social media and web presence in the electrical industry and our overall understanding of its most effective use to engage and connect with our customers – electrical contractors and electrical wholesalers. We have some much more we are doing together in 2017 to communicate even more effectively with our audience in building our brand. Honeyweb ‘hold your hand’ in devising the right strategy for your business and over time they have understood the language and channel of our business and are now writing much of our copy as an extension of our marketing team. "
Paul McFarlane
Trader - GSM Electrical (Australia) Pty Ltd
