Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Learn A Thing Or Two About Social Marketing From The Rugby World Cup
As well as being a hard-hitting sport on the ground, the latest Rugby World Cup has proved it’s also a hard-hitting sport on social media as well. Here social media marketing platform Hootsuite shows six lessons that can be learnt from the game.
Is there any sport more social than Rugby? It is widely regarded as one of the toughest games on the planet and its high-speed, hard-hitting nature earned it the moniker of “a hooligan’s sport played by gentlemen”. But rugby also offers one of the most fun-loving, welcoming atmospheres on the global sports landscape and social media is playing a growing part in the sport’s success. With the 2015 Rugby World Cup in full swing, we look at some social media campaigns and marketing lessons from #RWC2015, the six-week celebration of all things rugby.
How to Use Facebook Insights to Improve Your Engagement
Do you have a content strategy for your Facebook Page? Want to know which types of content work best?
A deep dive into Facebook Insights helps you identify which content drives people to engage.
In this article I’ll share how to find your best content using Facebook Insights.
How Facebook Plans to Become THE Online Shopping Destination and Dominate eCommerce
On Facebook we’ve seen that people are coming to our platform not only to connect with friends and family but also with products and brands. In fact, a survey suggested that nearly half of people come to Facebook to actively look for products, with a majority of them discovering new products in News Feed, Pages, and Groups.”
So begins the latest pitch from Zuckerberg and Co., this time focused on showcasing improvements to the on-platform buying process for Facebook users. The gist of Facebook’s push is familiar – more people are using mobile phones to connect with brands, yet often brand mobile experiences are frustrating, as many businesses haven't yet been able to optimize their mobile shopping experience. But Facebook has, their mobile offerings work faster and are more in-tune with rising user expectations than most. So why not use Facebook as your hub for your online business efforts? I mean, everybody’s already on Facebook anyway, right?
7 Big Trends That Will Change Your Social Media Marketing Strategy
Jayson DeMers wrote an article in Forbesabout what trends to expect in social media marketing over the next year. He sees changes comes to big platforms like Facebook and Twitter. “Prepare for these changes and beat your competition to the punch, and you’ll be rewarded with more visibility and a greater reputation,” DeMers writes.
What does he expect for 2016?
Facebook Continues E-Commerce Push With Shopping Tab
This week, Facebook quietly rolled out new e-commerce capabilities on the platform.
Now when scrolling profiles, you'll be able to see a section filled with product listings entirely separate of the news feed. The shoppable lists are completely customized for users, depending on what their interests and likes are from past activity on Facebook.FastCompany reports that initially access will only be available to a small group of retailers.
5 Lesser Known Facebook Page Features for Marketers
Do you manage a Facebook page for your business? Interested in ways to improve your marketing?
In addition to the Facebook features you use for business every day, there are some handy ones you may have overlooked.
In this article you’ll discover five lesser known Facebook Page features for marketers.
How Not Using Social Media Can Hurt Your Business
It’s hard to believe, but some businesses are still slow to embrace social media for marketing and brand-building purposes. These businesses cling to outmoded methods of marketing without taking into account just how influential and far-reaching social media has become for consumers in B2C and B2B.
“Not having the right social media channels for your customers to reach out to you is the 1995 equivalent of not having a phone line,” notes Cassandra Hayes at SocialBro.com.
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