Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to reach consumers through emotion and logic
As consumers, we like to eat delicious food, drink wine, and buy nice things, even when we understand the potential negative impacts, health or otherwise. With more data and information available to help us make choices, we're torn between giving into what we really want and making rational decisions.
As marketers, we must find ways to keep consumers focused on the positive, to appeal to emotion (trust, imagination) and rationale (convenience, logic). Here are three ways to do it.
Twitter Launches New Audience Analytics Tool Called ‘Brand Hub’
As part of Twitter’s ongoing efforts to highlight the strengths and benefits of the platform to a wider audience, the micro-blog giant has today released a new audience analysis tool called ‘Brand Hub’.
Brand Hub takes Twitter’s on-platform analytics to the next level, offering new insights into elements like share of voice, audience demographic profiles and additional detail into the 'what' and 'how' of people talking about your brand via tweet. And while much of this type of data’s been available through third party sources for some time, this is the first time Twitter has incorporated such info into their own, free features - and given the information is coming direct from the Twitter itself, you can expect the data to be highly accurate, analyzing the full range of tweet conversations to add more context to your analytics. Here’s how it works:
Here Are the Top-Performing Fast Fashion Brands on Social
The climax of the famous speech by Miranda Priestly (played by Meryl Streep) in the 2006 fim, The Devil Wears Prada, is that the sweater Anne Hathaway’s character is wearing has slowly trickled down over the years from high-end runway to “some tragic Casual Corner where you, no doubt, fished it out of some clearance bin.” The implication here is also that the quality and design has declined in those iterations. But these days, Miranda Priestly’s premise would be totally irrelevant.
Enter Fast Fashion. Fast Fashion includes brands like H&M and Zara, which bring runway looks to affordable retail stores quickly: no need to wait for trickle down as magazines select the best looks and publish them in glossies, or as retailers measure customer response. Now runway looks are live-streamed or Snapped or Instagrammed or live-tweeted by bloggers and influencers, and retail interpretations of those looks are available in your local Forever 21 within mere weeks.
How to Use Facebook Notes for Marketing
Do you want to publish longer posts on Facebook? Have you tried Facebook Notes?
Facebook Notes now lets profile owners add a cover image, format text and resize photos, then share their notes with anyone.
In this article you’ll discover how to create Facebook Notes and use them in your marketing mix.
Who Will Win The Online Advertising War: Facebook Or Google?
Facebook’s undisputed victory in ad personalisation is driving Google to make changes to its advertising business, according to Adobe Digital Index’s “Q3 Digital Advertising & Social Intelligence Report.”
Google’s recent release of Customer Match–a new tool that helps advertisers personalize display ads based on historic search data–is a direct response to consumers’ finding Facebook ads (51 per cent) more relevant than Google’s display ads, the majority of which run on YouTube (17 per cent), ADI posited. Google+ (6 per cent) and Pinterest (6 per cent) were the next-best rated, so Google is undoubtedly feeling the heat.
“Facebook ad click-through rates rose 35 per cent year over year, indicating that targeting efforts are paying off,” said Tamara Gaffney, principal analyst at ADI. “Marketers are using the platform more, and impressions are rebounding.”
9 Instagram Tips and Tools for Marketers
Are you using Instagram for your business? Want to get more from your marketing efforts?
Improving your Instagram content and boosting engagement can be as simple as adding a few tactics and tools to your marketing routine.
In this article you’ll discover nine tips and tools to improve your Instagram marketing.
Facebook Update Puts More Pressure On Brands
Carat social manager, Alexander Southwick, discusses the repercussions for brands of Facebook’s latest ‘Pages’ update.
Facebook has recently announced an update to Pages on mobile devices with the intent of empowering businesses with a better mobile presence, but brands beware, this may come at a cost.
Contact Us
If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!
Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2026 your biggest year yet.
Testimonials
"Well we ventured into a new communication medium with Honeyweb. With the help of an editor we used the interface for an email to a new group of potential customers. Once we were familiar with the web interface the process is wonderfully simple. We are monitoring results and have some useful information and some potential new contacts who are happy to learn more about what we do. Thank you for the introduction to this very useful medium to send out messages regarding our business"
John Grocke
Johnston Grocke
