Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
See Your Business’ Performance Boost with our Social Media Management
Are you confident in managing your business' social media platforms and web presence?
Here at Honeyweb Online Marketing, we have an in depth understanding of how social media marketing connects your business to the right people, at the right time. We offer a range of services which are sure to boost your business' performance, by increasing your followers, email subscribers, sales and customers.
Client Testimonial (TRADER):
“Honeyweb have been fantastic in growing TRADER'S social media and web presence in the electrical industry and our overall understanding of its most effective use to engage and connect with our customers – electrical contractors and electrical wholesalers. We have so much more we are doing together in 2017 to communicate even more effectively with our audience in building our brand. Honeyweb ‘hold your hand’ in devising the right strategy for your business and over time they have understood the language and channel of our business and are now writing much of our copy as an extension of our marketing team.” - Paul McFarlane, Chief Marketing Officer (TRADER)
TRADER Results (within 3 months):
- Facebook: follower increase of 47.4%
- Twitter: follower increase of 46.4%
- LinkedIn: follower increase of 90.1%
Click here to learn more or here to contact us and discuss ideas!
The Ideal Image Sizes for Your Social Media Posts: Guidelines for All 6 Major Social Networks
How exactly should your image look so it fits in the News Feed, timeline, or stream?
You’ve got all the great tools to create engaging images for social media. You know what the brain loves about visuals and how to build something beautiful to drive engagement. You’re all set to make something great!
There’s so much to consider in creating great images for social media.
The size and shape, the height, width, and orientation - these are the elements that most influence how an image will appear in a social media stream.
Luckily, Kevan Lee from Bufferapp has the answers on how to create ideal images that show up consistently great in your audience’s timelines.
The differing online platforms any marketer should consider include:
- Google+
Access the answers to perfecting your social media images here. Source: Kevan Lee
Discover how Honeyweb Online Marketing can successfully manage your business' social media posts here. Don't want to wait? Click here to start a discussion with us now.
McDonald’s #downunderbigmac campaign reaches just 15 social media users: Is the hashtag dead?
A McDonald’s Australia social media campaign has failed to gain any traction, after the fast food giant suggested Australians eat their burgers upside down.
The campaign encouraged Aussies to flip their Big Macs over and eat them from the bottom up, claiming the burger has so many local ingredients the only way to make it more Australian would be to “flip it down under”.
The campaign ran across the week of Australia Day and is still ongoing at the time of publication. Diners were encouraged to use the hashtag #downunderbigmac, which, as Mumbrella has highlighted had been very sparsely used.
In a column published yesterday, Mumbrella noted the hashtag had been used four times on Twitter, twice on Instagram, and not at all on Facebook.
One day later, the hashtag has appeared an additional five times on Twitter, two more times on Instagram, and twice on Facebook, both times sharing Mumbrella’s post.
Read all the details here. Source: Dominic Powell
Rest assured your business' hashtags are in good hands with Honeyweb Online Marketing. Contact us here so we can maximise your opportunities through specific, individualised marketing strategies.
Confessions of an Instagram Influencer
"I used to post cat photos. Then a marketing agency made me a star" - Max Chafkin
Because advertising budgets will inevitably flow to any medium where large numbers of people are spending large amounts of time—Instagram has attracted a sort of professional class.
These “influencers,” as they’re known, are media properties unto themselves, turning good looks and taste into an income stream: Brands pay them to feature their wares.
There are thousands, perhaps tens of thousands, of influencers making a living this way.
Some make a lot more than a living. The most successful demand $10,000 and up for a single Instagram shot.
Read more about Max Chafkin's Instagram success story here. Source: Max Chafkin
Want to learn how Honeyweb's social meda management plan can optimise your business' potential? Click here. Let's start a conversation today! Click here.
19 Facebook Marketing Predictions for 2017
Are you wondering what 2017 might look like for Facebook marketing?
If the Facebook changes in 2016 are an indicator, 2017 will be an interesting year for Facebook marketers.
To get a grip on what the near future may look like, Lisa Jenkins from Social Media Examiner tapped the knowledge of 19 social media pros.
The top three predictions for Facebook marketing in 2017 are as follows:
- Paid Ads Come to Facebook Groups
- Facebook Launches Messenger Video Stories That Publish to News Feed
- Facebook Develops End-to-end Sales Communication Tools for Messenger
Discover the remaining 16 predictions here. Source: Lisa Jenkins
Are your Facebook marketing skills effective in boosting your leads and sales? Click here to learn more or here to contact us today.
How to Use Social Media Emoji to Humanise Your Business
Do you want to humanise your business on social media? Have you thought about using social media emoji?
Emojis are a fun and creative way to connect with your customers on a more personal level and show your brand’s personality.
Aleh Barysevich has provided business owners with a range of options to help add an element of humanisation to their companies.
The article includes detailed hints regarding the use of emojis on Facebook, Twitter and Instagram platforms.
Click here to read the full article. Source: Aleh Barysevich
Is your business confident in using emojis for social media? Click here to start a conversation with us today and we can get you on the right track.
Instagram Hacks: 44 Tricks and Features You Probably Didn’t Know About
Instagram users Like 4.2 billion posts every day. Let that sink in: 4.2 billion.
That’s a lot of double taps.
It’s no secret that Instagram is a power player in the world of social, but with a whopping 600 million active monthly users and 150 million daily users on Stories alone, it’s clear that businesses can’t afford to ignore the photo-and video-sharing app.
Get your business a bigger piece of the action—and make the most of your efforts—with these little-known features, tricks, and straight-up Instagram hacks.
Kendall Walters from Hootsuite has put together a comprehensive list of unknown Instagram hacks, with step-by-step instructions regarding their functionality.
Read the full guide here. Source: Kendall Walters
Do you need help with managing your business' Instagram page? Discover how Honeyweb Marketing can help you here. Don't want to wait? Contact us here.
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