Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How to Get Started With Facebook Analytics
Are you taking advantage of the actionable data Facebook offers marketers?
Have you explored the Facebook Analytics dashboard?
Facebook Analytics is a robust tool that lets marketers explore users’ interactions with advanced goal paths and sales funnels.
By Bill Widmer
socialmediaexaminer.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
Twitter’s Testing a New $99 Flat-Fee Model to Promote Accounts, Tweets
After their latest earnings report – which showed both a decline in total users and advertising revenue – Twitter is under more pressure than ever.
The micro-blog giant had shown signs of promise of late, but any hopes of a significant rebound collapsed on the back of their latest report
In which they also reported that their future outlook looks uncertain, particularly in terms of revenue growth.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
New Study Shows How Brands are Using Instagram Stories to Boost their Messaging
How time flies in social - this week, Instagram Stories turns one.
That’s right, Instagram’s blatant Snapchat-clone, which has gone on to surpass Snapchat usage by a considerable margin, is celebrating its first birthday - and for Facebook, it is most definitely a celebration.
For all the backlash and criticism of their approach, Facebook’s strategy to curb Snapchat’s influence looks to be working.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local brand marketing experts, contact us to discover how we can help your business.
5 New Facebook Updates and Tests Spotted This Week
Just when you think you’ve got your Facebook strategy all worked out, Zuck and Co come out with some curve ball to throw you off balance.
The Social Network is always trying out new things, testing out new processes and options as they work to stay one step ahead of the next big thing.
Facebook, after all, supplanted MySpace, they know too well that something could come along and steal their audience.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
Facebook Releases New Report on the Benefits of Gender-Positive Messaging
I’m not sure how I feel about Facebook’s latest IQ Insights report into the benefits of gender equity-based messages for brands.
Titled “How Gender-Positive Ads Pay-Off”, the report incorporates the results of a survey of more than 1,500 people in the US
With researchers finding that people responded 8-10% more positively to brands that engaged in gender-positive advertising, among other things.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
How to Implement a Data-Driven Social Media Marketing Strategy
Big disclaimer: I’m not a “data geek” – at least not in the typical, Excel-Spreadsheet-crunching sense of the term.
I do not like numbers, and am horrible at math.
Before I started working at Mention, social media marketing, to me, meant coming up with catchy copy, using funny GIFs, and way too many hashtags (#Sorrynotsorry).
By Joei Chan
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Facebook Updates News Feed to Penalize Non-Mobile Optimized Websites
Facebook has announced another News Feed algorithm update, this time focused on reducing the reach of websites which are not optimized for mobile devices.
Just as Google has moved to give priority to mobile optimized sites, Facebook’s now following suit – and given that some 94% of Facebook users access the site via mobile, the focus makes sense.
So how will Facebook measure mobile responsiveness and use it as a ranking factor?
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
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