Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Facebook Unveils New Video Platform To Rival YouTube
Facebook has announced the launch of Watch, a new platform for shows that is set to compete with Google’s YouTube.
Watch is personalised to help users discover new shows, organised around what their friends and communities are watching.
When users watch a show, they can see comments and connect with friends and other viewers while watching, or participate in a dedicated Facebook Group for the show.
By B&T MAGAZINE
bandt.com.au
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
Who’s on Snapchat Anyway [Infographic]
Snap Inc., the parent company of Snapchat, will release its Q2 earnings results later this week.
The market will be looking for improvements in their user numbers and revenue statistics, particularly given the push from Facebook to limit the app’s growth.
But regardless of the data, the key question around Snapchat for marketers isn’t so much what the overall numbers are, but who, specifically, is using the app.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
![Who’s on Snapchat Anyway [Infographic]](https://www.honeyweb.com.au/uploads/blog/inc.jpg)
Build Your Social Media Crisis Management Plan in 10 Steps
A communications crisis can strike at any time - it could be a faulty product, a lousy campaign, or a simple slip of the tongue from someone higher up.
It doesn’t matter the industry you’re in, or how popular you’ve been to this point. Sometimes, it just happens.
Whatever the case, you need to be prepared. If you’re going to put out a fire, you need a good hose
By Patrick Whatman
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Facebook Releases New Report on Video Performance Across Facebook and Instagram
Facebook’s research team has published a new report which looks at the key components of the best performing videos on the platform
While also comparing the performance of the same video content across both Facebook and Instagram.
Facebook offers a video ad option called ‘Placement Optimization’, which enables advertisers to reach people within their target audience across both Facebook and Instagram.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
Snap Inc. Releases New ‘Advanced Mode’ for Snapchat Ads Manager
Snap Inc., the parent company of Snapchat, has released an update for their new self-serve ad platform as the company looks to boost their revenue potential ahead of their second quarter earnings.
Of course, any change they make now is unlikely to shift the needle in these results, but they may give Snap’s executives a way to divert attention
To point to future opportunities, if, as many expect, the numbers they end up posting on Thursday don’t wow the market.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
5 Exciting Changes Coming to LinkedIn
LinkedIn’s has been rolling out a ton of new features of late to help boost the utility and opportunity of the service.
Some of them are live right now, and if you’re a regular contributor on the network, you likely have access already.
Here are five of LinkedIn's new changes which are either already available or coming soon - and how they can be of benefit.
By Justin Kerby
socialmediatoday.com
Honeyweb are your local Linkedin marketing experts, contact us to discover how we can help your business.
Sir Martin: WPP To Double Its Snapchat Spend To $252 Million In 2017
WPP boss Sir Martin Sorrell has revealed plans to more than double its spend on Snapchat this year, bringing the investment to an estimated $US200 million ($A252 million) for 2017.
The world’s biggest media buyer has gradually upped its spend on Snapchat over the past two years, increasing from $US60 million in 2015 and $US90 million in 2016.
Sorrell said it will continue to plough advertising budgets into Snap although admitted it is paltry in comparison to the sums going on Facebook and Google.
By B&T MAGAZINE
bandt.com.au
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
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