Honeyweb Blog / Social Media
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
5 KPIs Social Media Marketers Forget to Monitor
Every marketer knows that in order to communicate effectively, you need to select your channels depending on where your audience’s attention is focused.
Several decades ago, this may have been print magazines, but in the digital era, people are glued to social media - particularly since the mass adoption of mobile internet in recent years.
In fact, there are now 2.789 billion active mobile social media users worldwide, and this figure will only continue to rise in the years to come.
By Aaron Agius
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
How Does the LinkedIn Algorithm Work for Posts?
One of the most powerful elements of LinkedIn is the connections you’re able to make with other professionals, along with the relationships you maintain through the platform.
The more people you’re connected to on LinkedIn, the better the chances for your content to reach people outside of your network.
The equation here might seem obvious, but what if I told you that there was a little bit of special sauce behind the scenes also contributing to the likelihood of your LinkedIn content reaching new people?
By Ross Simmonds
socialmediatoday.com
Honeyweb are your local Linkedin marketing experts, contact us to discover how we can help your business.
Optimizing Homepages: How A Clear Objective Can Increase Conversion
Think of your homepage as a large house. Your visitors arrive and should be warmly greeted and drawn inside.
Then you guide them to the room in the house where they should go and ensure they feel at home.
But if your guests feel at all unwelcome or are left to wander about the place on their own, then you are a poor host whose guests may not want to return.
By Linda Johnson
marketingexperiments.com
Honeyweb are your local marketing experts, contact us to discover how we can help your business.
READ FULL ARTICLEInstagram Expands API Access to Social Management Platforms
Instagram has announced that it's opening up its API access to approved third party platforms, which will enable marketers to track and manage their Instagram presence in more ways.
Basically, this means that more third party tools will be able to provide in-depth Instagram data and functionality.
Here’s how third-party app Iconosquare is now able to display Instagram insights data.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local social management marketing experts, contact us to discover how we can help your business.
Social Media Ad Platforms Cheat Sheet [Infographic]
Social media marketing is a key element of all digital marketing campaigns today, providing broader reach and more ways to connect with your target market.
But to successfully utilize social, you need to know how to choose the right platform for your business goals.
It’s all a matter of choosing the best social media platforms for your business, and understanding the different approaches and options.
By Irfan Ahmad
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![Social Media Ad Platforms Cheat Sheet [Infographic]](https://www.honeyweb.com.au/uploads/blog/ggg.jpg)
Social Media Marketing for Brick and Mortar Retailers [Infographic]
Some of our favorite partnerships are with the local brick-and-mortar retailers found in our home town of Franklin, TN, one of America’s best towns for small business.
From boutique clothing and gifts to custom-made furniture, Franklin is home to a thriving and diverse range of small businesses that we love to support.
This new infographic from SMS Store Traffic outlines some of the key opportunities for SMBs in social, and how to utilize them to best effect.
By Bob Hutchins
socialmediatoday.com
Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.
![Social Media Marketing for Brick and Mortar Retailers [Infographic]](https://www.honeyweb.com.au/uploads/blog/untitled-1-850x5136.png)
How to Set Up Facebook Messenger Ads
Do you want to reach more customers and prospects using Facebook Messenger?
Have you tried Messenger ads?
Messenger ads display inside the Messenger app on the home tab, increasing the likelihood people will interact with your business.
By Sally Hendrick
socialmediaexaminer.com
Honeyweb are your local Facebook marketing experts, contact us to discover how we can help your business.
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