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Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

10 Facebook Ads Strategies To Maximize Your Holiday Advertising

There are two words that can either inspire intense feelings of excitement or fear in the hearts of advertisers – and those words are “Holiday Advertising”.

Imagine every marketer trying to use Facebook Ads in every shape and form for Black Friday and holiday sales… because that’s what happens, and you know it.

We also know that when the holidays roll around, big brands spend a lot and the cost of Facebook Ads goes up for everyone.

By AdEspresso Ads Specialists
adespresso.com

Honeyweb are your local Holiday Advertising experts, contact us to discover how we can help your business.

10 Facebook Ads Strategies To Maximize Your Holiday Advertising

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Facebook Dominates Video Ad Spend with 25% Share, eMarketer Finds

Spending on online video ads will grow 30% from a year earlier to $27.82 billion and make up 25% of U.S. digital advertising in 2018. 

Facebook will command 24.5% of all video ad spending this year at $6.81 billion (including Instagram) and be the top social media platform with an estimated 87% share of U.S. social media video ad spending.

Snapchat’s U.S. video revenues will grow 19% to $397.3 million this year, eMarketer estimated. 

By Robert Williams
socialmediatoday.com

Honeyweb are your local social marketing experts, contact us to discover how we can help your business.

Facebook Dominates Video Ad Spend with 25% Share, eMarketer Finds

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4 Ways to Optimize your Website to Drive Pinterest Conversions

Pinterest is just as relevant as ever in this day and age of social media.

It might seem like the platform peaked five years ago when it garnered the attention of people around the world.

Don’t be fooled, because Pinterest continues to get 175 million active monthly users and has proven to be a highly effective marketing tool used to drive traffic for business in so many industries.

By Sarah Aboulhosn
socialmediatoday.com

Honeyweb are your local social marketing experts, contact us to discover how we can help your business.

4 Ways to Optimize your Website to Drive Pinterest Conversions

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8 Powerful Reasons Why Video Testimonials Help You Generate More Leads

Lead generation is and will always be the centerpiece of your inbound marketing strategy.

Regardless of what your long-term goals are or where you see yourself in five years time, you need to be able to guarantee the appropriate and sustainable level of growth to get there.

This, of course, means that you need as many quality leads today as you can possibly get.

By PJ Taei
infusionsoft.com

Honeyweb are your local video marketing experts, contact us to discover how we can help your business.

8 Powerful Reasons Why Video Testimonials Help You Generate More Leads

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What is Omnichannel Marketing and Why Do We Use It?

Your customers aren’t one-dimensional.

They don’t use one single channel to get information about brands and products ... so why would you use just one to market to them?

Today’s savvy marketers understand that having an omnichannel marketing strategy is essential when trying to connect with consumers who flit from one device to another, and from one channel to another.

By Susan Guillory
infusionsoft.com

Honeyweb are your local Omnichannel marketing experts, contact us to discover how we can help your business.

What is Omnichannel Marketing and Why Do We Use It?

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The Role of the CEO on Social Media

Building trust between your organization and your audience is at the core of every marketing effort.

Building trust is hard. And the public, at large, is smart to be skeptical.

Social media offers the leaders of organizations the opportunity to speak directly to their audience about values and decision-making processes.

By Jeff Rum
socialmediatoday.com

Honeyweb are your local social media marketing experts, contact us to discover how we can help your business.

The Role of the CEO on Social Media

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How to Grow Your Email List With a Facebook Messenger Bot

Are you using a Facebook Messenger bot to talk with customers?

Wondering how to build an email list using your bot?

In this article, you’ll learn how to automate the capture of email addresses (and other user information) into the email marketing service of your choice.

By Kelly Mirabella
socialmediaexaminer.com

Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

How to Grow Your Email List With a Facebook Messenger Bot

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