News & Resources

Maximise your online marketing strategy

Contact Us - Let's discuss some ideas

Honeyweb Blog / Search Engine

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Google Ads Basics: A Guide to Setting Up Your First Google Ads Campaign

Google Ads are to online marketing what the “pizza move” is to beginner skiers—once you get the hang of the basics.

But that initial learning curve can be a little daunting, especially if you’re still learning about online marketing in general, and all the tactics, tools, and strategies that come with it.

Since Google is basically synonymous with the Internet, Google Ads are worth getting friendly with. 

By Hayley Mullen 
unbounce.com

Honeyweb are your local Google marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP 

Google Ads Basics: A Guide to Setting Up Your First Google Ads Campaign

READ FULL ARTICLE

White Hat vs. Black Hat vs. Gray Hat SEO: What’s the Difference?

Black hats and white hats were used all the way back in the 1920s in Western films.

They were an easy way for the audience to tell the difference between the hero and the villain. The terminology has been adopted in various industries through the years, notably security.

The SEO industry has adopted the same phrasing in relation to SEO activity.

By Helen Pollitt
searchenginejournal.com

Honeyweb are your local SEO marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP 

White Hat vs. Black Hat vs. Gray Hat SEO: What’s the Difference?

READ FULL ARTICLE

Google’s Search Quality Raters Guidelines: A Guide for SEO Beginners

We’ve all heard about Google’s Search Quality Raters Guidelines.

If you’ve been looking for a basic guide to Google’s Search Quality Raters Guidelines, then keep reading.

Learn what is covered in Google’s Search Quality Raters Guidelines, how it impacts search, and what you need to know about the concept of E-A-T.

By Dave Davies
searchenginejournal.com

Honeyweb are your local SEO marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP 

Google’s Search Quality Raters Guidelines: A Guide for SEO Beginners

READ FULL ARTICLE

Your SEO Roadmap Is Wrong: Mapping Digital Success & SEO Through Uncertain Terrain

Your data is irrelevant.

I’m sure that sentence is going to rub some of you the wrong way, but that doesn’t make it any less true.

All that data you have gathered on how your audience behaves – their online buying habits, their time-on-site, the typical conversion paths – became relics sometime in the middle of March 2020.

By Tony Wright
searchenginejournal.com

Honeyweb are your local SEO marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP 

Your SEO Roadmap Is Wrong: Mapping Digital Success & SEO Through Uncertain Terrain

READ FULL ARTICLE

Google Makes it Free to Sell Products in Search Results

It will soon be free for merchants to list products in the Google Shopping tab in search results.

SEOs and site owners focusing primarily on organic search can, for the first time, add Google Shopping to their toolkit.

Before the end of the month, this change will take effect in US search results with plans to expand globally by the end of the year.

By Matt Southern
searchenginejournal.com

Honeyweb are your local Google marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP 

Google Makes it Free to Sell Products in Search Results

READ FULL ARTICLE

Site Updates and Winning in SERPs

Google’s John Mueller answered changing the main navigation and how it affected rankings.

He suggested a best approach to minimize negative ranking changes.

The question was about making a change to the sitewide main navigation.

By Roger Montti
searchenginejournal.com

Honeyweb are your local Google marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP 

Site Updates and Winning in SERPs

READ FULL ARTICLE

How to Conduct a Complete Google Ads Audit

Is your Google Ads account as effective as it could be?

Unless you’ve audited your account, you can’t know for sure.

What Is a Google Ads Account Audit?

By Corey Morris
searchenginejournal.com

Honeyweb are your local Google marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP 

How to Conduct a Complete Google Ads Audit

READ FULL ARTICLE

Contact Us

If you need help with your online marketing, we are offering a completely FREE online marketing strategy session!

Call Steven Hamilton on 0417 871 661, complete the form below to book your FREE strategy session or just send through your enquiry and let's make 2020 your biggest year yet.

Testimonials

"JS Sports is delighted to be a client of Honeyweb, our business is gaining more valuable exposure as result of the eZmail program they have structured for us. We are extremely happy to recommend their service to the business community."

Joe Siciliano
JS Sports

Steven Hamilton - Honeyweb

Do you want more Sales/Leads & Customers?

We are motivated by what we do and would love the opportunity to discuss some ideas with you.

Contact me direct on 0417 871 661 or click here to start the conversation
Remember, online marketing is targeted, accountable and affordable.