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Honeyweb Blog / Search Engine

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

5 Innovative PPC Tactics to Try Today

Managing pay-per-click campaigns (be they search, social, or display based) usually becomes a series of habitual tasks.

While this allows for stability and scalability, sometimes it causes blind-spots in legacy accounts (working together more than a year).

Here are my favorite tactics to break the mold.

By Navah Hopkins
searchenginejournal.com

Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.

5 Innovative PPC Tactics to Try Today

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SEO Keyword Research: 13 of the Biggest Mistakes You MUST Avoid

Keyword research is an integral part of any SEO marketer’s job.

Keyword research was ranked as one of the top three most difficult tasks by SEO professionals (behind link building and content creation).

Here is a list of the top-named biggest keyword research mistakes to avoid.

By Carolyn Lyden
searchenginejournal.com

Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.

SEO Keyword Research: 13 of the Biggest Mistakes You MUST Avoid

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Google’s Baby Algorithms: How to Think About Them for SEO

Everything that is man-made is knowable.

That includes the Google algorithm. But that doesn’t mean the algorithm is known.

I’ve seen some SEO professionals find things that work for a time.

By Tony Wright
searchenginejournal.com

Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.

Google’s Baby Algorithms: How to Think About Them for SEO

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A 50-Point Audit for Getting Started with Local SEO

Local SEO ranking factors are still a black box for many companies that value local traffic.

Nobody actually knows what Google values. But studies and experience can reveal what is having an impact on ranking and placing in the coveted local pack.

For an action-oriented checklist, here are 50 on-site and off-site points to audit.

By Kevin Rowe
searchenginejournal.com

Honeyweb are your local SEO marketing experts, contact us to discover how we can help your business.

A 50-Point Audit for Getting Started with Local SEO

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Online Writing in 2020 & Beyond: 25 To-Dos & Not To-Dos

During the first part of this century, nonfiction writers had it much easier than today.

Back then, SEO needs from writers were either non-existent or extremely minimal.

Fast forward to today and SEO is essential to writing, which presents a frustrating situation for modern writers who are not trained in SEO.

By Ron Lieback
searchenginejournal.com

Honeyweb are your local content marketing experts, contact us to discover how we can help your business.

Online Writing in 2020 & Beyond: 25 To-Dos & Not To-Dos

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Google Shopping: the Guide your eCommerce Needs To Dominate Google Ads

The 2019 Google shopping benchmarks report discovered that Google Shopping ads grew 29% YoY vs. only 13% for paid search.

This demand is driven by an increase in ad spend by retail marketers and eCommerce businesses.

And, surprisingly, the majority of the spend is not on branded search terms.

By Brad Smith
adespresso.com

Honeyweb are your local eCommerce marketing experts, contact us to discover how we can help your business.

Google Shopping: the Guide your eCommerce Needs To Dominate Google Ads

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5 Big Content Trends for 2020

In 2020, content marketing and SEO are going to be hitting some awesome high notes.

Content is getting better because we’re getting smarter about how we strategize, research, create, and publish it.

With that exciting news in hand, what’s next for 2020? Let’s dive in.

By Julia McCoy
searchenginejournal.com

Honeyweb are your local content marketing experts, contact us to discover how we can help your business.

5 Big Content Trends for 2020

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