Honeyweb Blog / Search Engine
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Your SEO Roadmap Is Wrong: Mapping Digital Success & SEO Through Uncertain Terrain
Your data is irrelevant.
I’m sure that sentence is going to rub some of you the wrong way, but that doesn’t make it any less true.
All that data you have gathered on how your audience behaves – their online buying habits, their time-on-site, the typical conversion paths – became relics sometime in the middle of March 2020.
By Tony Wright
searchenginejournal.com
Honeyweb are your local SEO marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Google Makes it Free to Sell Products in Search Results
It will soon be free for merchants to list products in the Google Shopping tab in search results.
SEOs and site owners focusing primarily on organic search can, for the first time, add Google Shopping to their toolkit.
Before the end of the month, this change will take effect in US search results with plans to expand globally by the end of the year.
By Matt Southern
searchenginejournal.com
Honeyweb are your local Google marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Site Updates and Winning in SERPs
Google’s John Mueller answered changing the main navigation and how it affected rankings.
He suggested a best approach to minimize negative ranking changes.
The question was about making a change to the sitewide main navigation.
By Roger Montti
searchenginejournal.com
Honeyweb are your local Google marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
How to Conduct a Complete Google Ads Audit
Is your Google Ads account as effective as it could be?
Unless you’ve audited your account, you can’t know for sure.
What Is a Google Ads Account Audit?
By Corey Morris
searchenginejournal.com
Honeyweb are your local Google marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
The 20 Best B2B Landing Page Examples of 2020
B2B products and services can be difficult to fully capture on a landing page—we know from experience.
You’re often dealing with a longer sales cycle, multiple different decision-makers, and a complex offering that’s tricky to explain without info-dumping all over the page.
But great B2B landing pages do exist. And the most successful examples aren’t just pretty to look at—they also nail three super important principles.
By Luke Bailey
unbounce.com
Honeyweb are your local website marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Google Says Being Different Helps Improve Rankings
In a Google Office Hours hangout, Google’s John Mueller answered a question about why a site lost rankings.
His answer focused on the power of being different and how this quality can help a site rank better.
The publisher apparently may have had pages ignored by Google for ranking purposes.
By Roger Montti
searchenginejournal.com
Honeyweb are your local Google marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
Google Launches a Series of Blog Posts Highlighting the Value of SEO
Google has published the first in what will be a series of blog posts dedicated to SEO case studies.
The aim of this series is to share success stories that demonstrate the value of SEO.
Google says the intended audience for these case studies are people who may need some extra convincing that SEO is a good investment.
By Matt Southern
searchenginejournal.com
Honeyweb are your local Google marketing experts so message us using the Honeyweb chatbot > m.me/Honeyweb and we’ll respond ASAP
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