Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Email Language That Works: 5 Subject Line Tricks
By 2017, 132 billion business emails will be sent every day. With roughly 1 billion email accounts, that is an average of 130 emails sent and received—and that is just the business emails. Consumer and personal email statistics are much, much higher.
Add to that, the fact that most emails are now opened on mobile devices—anywhere between 45 and 75 percent, depending on the statistic you look at.
How to Connect With Local Customers via Social Media
Want to increase your visibility in your local market? Wondering how social media can help?
When you understand which features on social media support local marketing, you can focus the power of Facebook, Twitter, LinkedIn, and Instagram to expand influence in your little corner of the world.
In this article you’ll discover how to connect with local customers on the top social media networks.
How to Use Facebook Audience Overlap to Improve Your Facebook Marketing
Want to learn more about the people who make up your Facebook custom audiences? Have you tried Facebook’s Audience Overlap?
Using Audience Overlap will let you compare your custom audiences against each other, revealing information that will help you make better decisions on where to focus ad targeting and conversion efforts.
In this article you’ll discover how to use Facebook Audience Overlap to improve your Facebook marketing.
APAC Region Set To Have Close To Two Billion Smartphone Users By 2019: Report
Ad software firm Nanigans has released its latest survey into Facebook ad impressions in the Asia-Pacific region and it reveals interesting contrasts in the social media platform between different APAC countries.
The study found there will be 1.5 billion smartphone users by 2019 in Asia-Pacific region.
Aussies Spent 552 Million Hours Googling Things Last Year: Roy Morgan
Any doubt you had about which search engine was the most used across Australia has been utterly squashed flat by Roy Morgan with stats showing just how much time we spend on Google compared to other search engines.
In a four week period, the 16.903 million people aged 14 years and over who went onto Google, spent on average 2.5 hours on the search engine. This equates to around 552 million hours Googling each year, said Roy Morgan.
Online And Offline Retail Are Converging At Last: Atomic 212’s Jason Dooris
Online retail and bricks and mortar stores aren’t mortal enemies. Far from it argues Atomic 212’s Jason Dooris (pictured below) in this opinion piece. And it’s all backed by some juicy examples too. And you can’t argue with that…
Online and offline retail should not be seen as two separate or opposing streams. One influences the other, and brands should develop their offline and online presences harmoniously, in order to create a holistic consumer experience.
The 3 Keys to Creating a Customer Referral Program that Works
There is one question that I ask almost every customer: “Where does the majority of your business come from?” The answer is consistently: “From word of mouth and referrals.” Of course it is, that is the easiest way to get business, sitting back and doing nothing except being a rock star at what you do and letting your results speak for itself. What’s great about this is that it doesn’t require doing any difficult marketing, SEO, pay per click, or re-vamping the website. All you need to do is sit back and hope your customers tell their friends about you and sit back and watch the referrals come in. Right?
So my next question to prospects would be: “OK, so what are you doing to actively stoke the flames to the fire and get more referrals and more repeat business?” The answer is typically: “Nothing.” I’m always shocked by this, however it does lead to a great discussion on how to improve effectiveness in this area. If you want to hit your target of more customer referrals and upsells, you need to A.I.M.
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