Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Tech Sector Splurges $172 Billion On The Internet Of Things Since 2011
The global tech sector spent over $US31 billion ($A172 billion) on the Internet Of Things (IoT) related investments and acquisitions between 2011 and 2015 according to new research from Ovum.
According to Ovum’s Francesco Radicati, senior analyst, digital service, “Using data from Ovum’s IoT Investments Tracker, Ovum tracked 76 deals across eights sectors, including IT services, wearables and connected car. Intel led the charge with its $US16.7 billion acquisition of chipset maker Altera, while Verizon, Google and Qualcomm each made at least one acquisition over $US$1 billion during the reporting period.”
Marketing Lessons From Travel’s Mega Dose Of Digital Disruption
One industry that’s had more than its fair share of digital disruption over the past decade is the travel business. In this opinion piece, editors at business site www.which-50.com, Andrew Birmingham and Lauren Evans, try to make sense of the ever-changing face of going on vacation…
The travel industry has unmistakably evolved over the last decade due to the development of the web and impact of digital marketing, with many people acting as their own travel agent. The web makes it convenient to research, compare deals, and book your own travel, especially while on the go with a smartphone or tablet.
Seven In 10 Aussies Access News Media On Digital Platforms, And Other emma Stats
Almost three quarters of Australians (71 per cent or 12.7 million) are accessing news media content on digital platforms, such as desktop, smartphones and tablets, according to the latest emma (Enhanced Media Metrics Australia) data* released today.
Print news media continue to maintain a large audience with 13.7 million readers, or 76 per cent of the population. National and metro print news media are read by 11.7 million people each month. One in five Australians read regional print news media while community newspapers reach 4.9 million people a month.
KFC Australia Did A NSFW Tweet And Deleted It, But Thankfully The Internet Is Forever
Social media is a dangerous game, and when brands hop on board and try to play, sometimes the results aren’t exactly what you’d expect – or want for that matter. Today is no exception, with KFC Australia tweeting out a very unexpected promo.
This morning, the fast food chain down under tweeted the following cringeworthy photo, with the caption, “Something hot and spicy is coming soon”.
9 Conversion Rate Optimization Principles to Get You Started (If You Can’t Test)
According to Google Trends, the term “conversion rate optimization” is an official “breakout”, meaning “searches for that phrase have jumped by +5,000 percent” over the last few years.
While this proliferation of all things CRO is good news for the industry, it does have one painful drawback.
For most websites, the biggest barrier to CRO lies it one of its most fundamental commandments: thou shall test.
How to Optimize Videos for Conversions
You often read that most people prefer to watch a video than read text.
How true is that statement, really? You’ve been hearing about video for years now, but it’s still relatively uncharted. Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral.
But even they struggle to repeat their original success. And what do views have to do with actual money in the bank?
3 Social Image Tools That Increase Exposure and Engagement
Wondering how to improve the impact of your social media images? Looking for tools to optimize your visual content?
In this article you’ll discover three little-known tools to analyze the effectiveness of your visuals before you use them in your social media marketing.
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