Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
Video Ads Are Better Than Pre-Roll Ads: Exponential Study
Digital ad solutions company Exponential Interactive has released its study titled The Power of Video-Driven Experiences: What Attention, Emotion and Perception Can Tell Us About Good Advertising – which finds that interactive video advertisements are significantly more impactful than standard banner and pre-roll video ads.
Exponential commissioned EyeSee, a market research firm, to investigate the effectiveness of interactive video. The study compared Exponential’s proprietary VDX video units to 30-second pre-roll units and standard banner units, focusing on three key KPIs – attention (length of browsing and interaction time), emotion (type of emotion and strength of emotional reaction) and perception (impact on brand lift).
Zuckerberg Shows Off Facebook’s 10 Year Plan In A Single Graphic
Facebook head honcho Mark Zuckerberg has unveiled the company’s 10 year plan at its present F8 developers conference in San Francisco and he’s managed to fit it all onto a single graphic.
It’s arguably not crystal clear at first glance but suggests that the next three years there’ll be a focus on Facebook’s existing ecosystems while things like video, search, groups and its apps (WhatsApp, Messenger and Instagram) come into play in the following five years.
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How to Use Twitter Analytics to Improve Your Engagement
Do you need better results from your Twitter marketing? Want to use Twitter Analytics to guide your efforts?
The data in Twitter Analytics reports can help you identify the content that resonates with your audience, so you can build a more active following.
In this article you’ll discover four ways to use Twitter Analytics reports to boost replies, retweets, and other engagement metrics.
3 Ways to Use Social Media to Increase Your Search Visibility
Want to improve your search ranking? Wondering how your social activities can support your SEO?
In this article you’ll discover three ways social media can improve your visibility in search results.
20+ Social Media Hacks and Tips From the Pros
Are you looking for the newest social media tips and techniques? Want to know how the experts are staying ahead of the social media marketing curve?
We asked top social media pros to share their favorite tips for getting the most out of social media.
In this article you’ll discover 25 ways to improve your marketing and save time.
Digital Transformation: Be Prepared For Constant Change
The term Digital Transformation is growing in popularity after the Government’s new found technology and innovation agenda, but few seem to be able to grasp just how dramatic change will be. The ANZ managing director at software company Progress, Craig Law, looks at how fast digital technology disrupted media industries in the past decade, business have only one option: adapt or die.
It’s easy for an organisation to overlook the need for change, but the trend is clear. Silicon Valley based Constellation Research Analyst Ray Wang stated that digital disruption will replace four of the top 10 incumbents in industries, including financial services, hospitality and travel.
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