Honeyweb Blog / Advertising / Marketing
Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.
There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.
How Ingroup and Outgroup Branding Can Reach Key Customer Segments
Humans are tribal. We self-identify in countless different ways.
I’ll use myself as an example. I live in Jacksonville. I’m an alumni of the University of Florida. I’m Jewish. I drive an electric car.
I work in marketing. I’m a parent. I read the newspaper. I use Twitter and LinkedIn. The list could go on and on.
By Daniel Burstein
targetmarketingmag.com
Honeyweb are your local brand marketing experts, contact us to discover how we can help your business.
Social Media Calls to Action: 19 Words & Phrases to Generate More Engagement [Infographic]
Are you looking for ways to generate more engagement on social media?
Want to encourage your social media followers to take action on your posts?
They break things down into the following categories:
By Mark Walker-Ford
socialmediatoday.com
Honeyweb are your local social marketing experts, contact us to discover how we can help your business.
![Social Media Calls to Action: 19 Words & Phrases to Generate More Engagement [Infographic]](https://www.honeyweb.com.au/uploads/blog/shutterstock_1142605358.jpg)
Cold Emails: Can They Work, Or Are They Just Spam?
Cold emails are unsolicited emails sent to previously uncontacted recipients.
To many, cold emails are synonymous with spam and a nuisance—one reason why U.S. workers spend 3.2 hours checking their work email each day.
Here’s how to increase the chances of success with cold email.
By Rimma Sytnik
conversionxl.com
Honeyweb are your local email marketing experts, contact us to discover how we can help your business.
LinkedIn Video Ads: Relevance, Specs, and Use Cases
On YouTube, a keyword-targeted pre-roll ad might show the same video to a CEO and an intern.
On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product.
LinkedIn has the potential to resolve both shortcomings:
By Derek Gleason
conversionxl.com
Honeyweb are your local social marketing experts, contact us to discover how we can help your business.
Zuckerberg Outlines New Privacy Focus and Tools for Facebook’s Family of Apps
The future of Facebook is.. privacy?
That would appear to be the case, going by CEO Mark Zuckerberg's latest 3,000 word blog post, in which he outlines his plans to add in more privacy-aligned features.
Among the new measures, Zuckerberg says Facebook will make the following tools a focus:
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.
Value Sequencing Decider Graphic
What do your customers need to know, and when do they need to know it?
Expressing value is the core of marketing. But you shouldn’t express the same value messages at every point of the customer journey or to every customer.
Different people need to understand different elements of your product or service’s value at different points.
By Daniel Burstein
marketingexperiments.com
Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.
Pinterest Adds More Ways for Businesses to Share and Promote their Products
Ahead of a potential IPO later in the year, Pinterest is ramping up its eCommerce tools
This time through the addition of new product catalogs and personalized shopping recommendations, in order to maximize business potential.
Pinterest is also adding a 'More from [brand]' option, which will showcase a broader range of product Pins from the same business.
By Andrew Hutchinson
socialmediatoday.com
Honeyweb are your local Social Media marketing experts, contact us to discover how we can help your business.
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