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Honeyweb Blog / Advertising / Marketing

Our blog has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy.

There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Google Marketing Live 2019 – Day 1 Key Announcements

Google Marketing Live 2019 started yesterday, with more than 5,000 attendees from over 68 Countries. 

As Premier Google Partner, AdEspresso and Hootsuite were there (and still are today, for day 2 of the event).

This presentation was followed by several more hours of follow-up content to dive deeper into the upcoming changes at Google.

By Brad Smith
adespresso.com

Honeyweb are your local Google marketing experts, contact us to discover how we can help your business.

Google Marketing Live 2019 – Day 1 Key Announcements

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Facebook Ad Custom Audiences: Everything You Need To Know

We all agree: Facebook Custom Audiences are one of essential tools for successful Facebook advertising campaigns.

There’s been a lot of changes to custom audiences since Facebook rolled them out in 2013!

In this post, we will go through everything you need to know about Custom Audiences.

By AdEspresso Ads Specialists
adespresso.com

Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

Facebook Ad Custom Audiences: Everything You Need To Know

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8 Competitor Monitoring and Analysis Tools to Help Improve Your Digital Marketing Efforts

Analyzing what your competitors are doing online is important for multiple purposes

From being inspired by their ideas, and avoiding their mistakes, to adjusting your marketing strategy in-step.

In this post, we'll take a look at eight competitor analysis tools and apps that can help you maximize your assesment efforts.

By Aleh Barysevich
socialmediatoday.com

Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.

8 Competitor Monitoring and Analysis Tools to Help Improve Your Digital Marketing Efforts

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What Facebook’s Latest Video-Ranking Updates Mean for Your Small Business

Facebook recently announced that it's tweaking its News Feed algorithm

To reward creators who publish video content that sees longer average watch times, and generates more repeat views.

In this post, we’ll break down the three components of Facebook’s update.

By Jess Rozario-Ospino
socialmediatoday.com

Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

What Facebook’s Latest Video-Ranking Updates Mean for Your Small Business

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The Smallest Viable Audience: How Micro-Influencers are Changing Marketing

When it comes to choosing influencers, a lot of brands work on the assumption that bigger is better.

However, as marketing guru Seth Godin notes, marketing on such a large scale can sacrifice what makes you special in the first place.

Why social media isn't meant for targeting the masses and how you can get better results by partnering with micro-influencers.

By Joei Chan
socialmediatoday.com

Honeyweb are your local Influence marketing experts, contact us to discover how we can help your business.

The Smallest Viable Audience: How Micro-Influencers are Changing Marketing

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How to Research Your Competitors’ Facebook Ads

Want to know more about your competitors’ Facebook ad campaigns?

Wondering how to study their ad strategy?

Discover six ways to research your competitors’ Facebook advertising campaigns and discover creative ideas for your next Facebook ads.

By Jessica Malnik
socialmediaexaminer.com

Honeyweb are your local Facebook advertising experts, contact us to discover how we can help your business.

How to Research Your Competitors’ Facebook Ads

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Is Your Customer Strategy Tech-Driven or Human-Driven?

Technology changes fast.

Human behavior, not so much. The text speaks of four sons, “one who is wise, one who is wicked, one who is simple, and one who does not know to ask.

The text recommends telling the story to each son a different way.

By Daniel Burstein
targetmarketingmag.com

Honeyweb are your local digital marketing experts, contact us to discover how we can help your business.

Is Your Customer Strategy Tech-Driven or Human-Driven?

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